Marketing Manager

Our client is a top 5 global law firm. Naviga is partnering with them to recruit a Marketing Manager for their Mexico City office.

Title:

Marketing Manager
Location: Mexico City

Reporting Relationship:

Director of Regional Marketing

Key Notes/Company Details:

• Headquartered in both Chicago, IL and London, England.
• Multi-Billion Dollar Business, Employing over 3600 Lawyers
• One of the first law firm business development departments to build a market-facing team of business developers with experience selling professional services, and remain a market leader in this area
• Culture includes individuals of high standards, providing support and collaboration throughout the business
• Partner with other marketing, business development, administrative, and executive team members to achieve business objectives
• Multi-Awards & Recognitions:
  • Diversity & Inclusion Commended Firm of the Year by Chambers Latin Lawyer 250 directory
  • Received 31 Latin American individual lawyer rankings and 15 Latin American firm rankings in the Chambers Global 2022 guide.
• The Marketing and Business Development department is a highly collaborative team of professionals who work closely across practice groups, sectors, and geographies.
• The Marketing Manager is a critical role for the Latin America marketing team with a mission to elevate the brand and services of the Mexico City office among the firm’s US and global practice groups.

Responsibilities:

• Develop and execute strategic marketing plans that deliver results that support brand strategy and focus on integration across the Americas.
• Evaluate the current campaigns (some have been developed), edit and grow them, or even recreate them to fit the target market.
• Manage client-centric and data-driven integrated marketing campaigns that deliver results against strategic priorities.
• Understand key business issues our clients are facing, market dynamics, and competitive strategies to improve messaging and go-to-market strategies.
• Develop marketing collateral and content, leveraging a solid knowledge of practice capabilities and the region’s value proposition.
• Drive an effective strategy for achieving awards and directories’ recognition that reflects the region’s practice-specific capabilities and successes on behalf of clients.
• Collaborate with Latin America leadership, lateral partner integration teams, and US marketers in the onboarding and integration of critical laterals and their client base.
• Assist with planning Mexico City's internal and external events.
• Collaborate with the office manager, office leadership, and Managing Partner to develop and manage the Mexico City marketing budget, aligning with regional and global strategic priorities.
• Measure and track the results of marketing programs and report on ROI.
• This professional will collaborate closely with colleagues in the U.S. and globally to enhance awareness of the Mexico City office’s capabilities and success, inside and outside the firm.

Background Requirements:

• 5-8 years of marketing experience in a larger professional services organization.
• Must be bilingual in English and Spanish.
• Experience with a global law firm is a plus. In addition, this individual will partner with other teams in the Marketing and Business Development Department, including communications, events, business development, administrative, and executive team members, to achieve business objectives.
• The position requires a self-starter with accomplished critical thinking skills and an understanding of Mexico City and the broader Latin American business and legal market.
• Have a consultative approach to selling.
• Needs to be articulate, professional, and a team player.
• This individual should understand sophisticated client needs and execute strategic marketing plans that reflect the issues driving the demand for legal services.
• This individual should also be able to analyze research, identify and execute cross-selling opportunities, and support integrated multijurisdictional pursuits.

Education:

BA/BS degree in marketing communications, business, or related field is required.