Marketing Manager

Capgemini is seeking a highly motivated and detail-oriented Marketing Manager for a top 10 US Insurance Carrier.

Support marketing initiatives to drive revenue growth for proprietary sales. Supports and manages various marketing programs. Works with agents, sales and key stakeholders to develop effective marketing resources and execute on market strategies that drive measurable results. Conducts market research. Launches new products and manages all aspects of product after launch. Manages all aspects of product marketing and communications. May assist with product training.

• Supports marketing initiatives to drive revenue growth.
• Supports and manages various marketing programs including the development and direction of marketing material from concept to execution (project planning, change management, communication planning and changes to project scope). Work with agents, sales, and other internal groups to understand potential opportunities within these segments and translate those opportunities into successful programs and messaging.
• May provide analytical support including development of basic financial projections and cost benefit analysis of marketing programs and analysis of segmentation market research.
• Conducts market and industry research, analyze customer data and conducts customer messaging research to improve household penetration and customer loyalty.
• Launch and manage products and services including all product collateral, development of registered representatives and customer communications.
• Work with product development, training, finance, compliance, legal and outside consultants to develop materials and sales brochures for the agents internally and to use with their customers. Work with University of Farmers and/or Distribution to ensure appropriate agent understanding of products.
• Supports and manages various marketing programs, events and campaigns across a group of customers.
• Work with Sales and other peer groups to understand potential opportunities and translate those opportunities into successful programs and messaging. Work with Sales, University of Farmers and outside vendors to develop and manage marketing communications plan to support marketing plans and creative positioning with Farmers brand voice.
• Manage marketing communications agencies, vendors and in-house resources to support efforts. May develop and maintain marketing communications budget.
• May manage distribution efforts of all bulletins, announcements, kits and electronic notification. Performs other duties as assigned.

Location: Brazil

Total Work Experience

• Minimum Required: 4-6
• Preferred: 7-9

English Proficiency

• Required: Fluent

Required Education

• Minimum Required: Bachelor

• Preferred: Masters

Education / Degree:

• Economics / Business Administration
• Marketing
• Engineering / Computer Science or Information Technology
• Data Science or Analytics

Other Critical Skills

• Marketing channels such as Email, SMS and Calls - Intermediate

Software / Tool Skills

• Analytics tools such as Power BI or similar - Intermediate
• Design tools such as Figma or similar - Entry Level

• Customer Data Platforms such as Segment or similar - Entry Level

Soft Skills

• Persuasive / Influential Communication:

Ability to articulate ideas clearly and persuasively to stakeholders at all levels.

Strong negotiation skills and the ability to influence decision-making processes.

• Analytical Thinking:

Strong problem-solving skills and the ability to make data-driven decisions.

Ability to analyze complex data and extract actionable insights.

• Collaboration:

Excellent teamwork skills, with the ability to work effectively with cross-functional teams.

Strong interpersonal skills to build relationships with stakeholders, partners, and team members.

• Adaptability:

Ability to thrive in a fast-paced, dynamic environment.

Flexibility to adapt to changing priorities and evolving business needs.

• Customer-Centric Mindset:

Strong focus on understanding and meeting customer needs.

Ability to empathize with end-users and create positive user experiences.

This position comes with competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Home Office model
4. Career development and training opportunities
5. Flexible work arrangements (remote and/or office-based)
6. Dynamic and inclusive work culture within a globally known group
7. Private Health Insurance
8. Pension Plan
9. Paid Time Off
10. Training & Development