Marketing Growth Ops

albo

albo is a leading fintech company offering financial products to individuals and SMB’s with the mission to bring financial freedom to everyone everywhere.

About The Role

We are seeking a Marketing Growth Ops to join our team and play a key role in executing and optimizing multichannel marketing campaigns. In this position, you will manage CRM operations, ensuring the seamless execution of email, SMS, and WhatsApp campaigns. You will work closely with Product and Marketing teams to align strategies, oversee campaign quality, and propose improvements to enhance customer engagement and lifecycle marketing. If you are detail-oriented, proactive, and passionate about marketing automation, this role is for you!

Key Responsibilities

Campaign Execution & Optimization

1. Operate and manage CRM tools to execute email, SMS, and WhatsApp campaigns.
2. Collaborate with Product and Marketing to define and implement lifecycle communication strategies.
3. Set up and optimize automation workflows to improve user experience and engagement.

Quality Assurance & Strategy Improvement

1. Perform QA on campaigns to ensure content accuracy, correct segmentation, and proper execution.
2. Ensure that campaign content and messaging align with brand guidelines and compliance requirements.
3. Identify areas for improvement in communication strategies and propose optimizations.

Collaboration & Coordination

1. Work closely with cross-functional teams, including Product, Data, and Marketing, to ensure alignment in messaging and execution.
2. Support marketing teams in ensuring smooth campaign operations and timely delivery.

Skills & Qualifications

Must-Have Skills

1. Bachelor's degree in Marketing, Business Administration, Communications, or a related field or equivalent experience.
2. 1-2 years of experience in CRM operations, email marketing, or marketing automation.
3. Experience working with CRM platforms (Clevertap, HubSpot, Salesforce, Zoho, or similar; CleverTap is preferred).
4. Strong attention to detail and ability to perform QA on marketing campaigns.
5. Experience with audience segmentation and lifecycle marketing strategies, with insight into the customer journey.
6. Excellent communication skills and ability to collaborate with cross-functional teams.

Nice-to-Have Skills

1. Experience in financial services or familiarity with credit products.
2. Knowledge of automation workflows and customer engagement best practices.
3. Basic copywriting skills for campaign messaging optimization.
4. Basic understanding of SQL for simple queries and data retrieval.

Why Join Us?

1. Be part of an exciting and fast-growing team driving impactful growth initiatives.
2. Work with cross-functional stakeholders and gain exposure to CRM operations, lifecycle marketing, and marketing automation.
3. Opportunity to develop expertise in campaign execution, audience segmentation, and strategy improvement.
4. Access to professional growth opportunities and career development resources.