Market Research Manager

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers, and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

About the position:

In Ferrero we work with great ideas to win the hearts of many families in the world, and you can be part of the team that contributes to make Ferrero brands even more extraordinary. We are looking for a Shopper Insights Manager to lead market research projects that allow evaluating the current and potential commercial performance of new commercial initiatives.

Main responsibilities

• You will lead Shopper, Channel and Customer insights to sales and trade marketing teams by proposing and executing Ad Hoc shopper insights projects such as: 5Ws, shopper missions, Decision Trees, shop alongs, etc. through end-to-end projects along with agencies.
• Prepare, run regularly, and deliver analysis of various strategic BI vendors such as Nielsen, Euromonitor, Dichter&Neira, ISCAM, and Kantar Panel for internal stakeholders (sales, trade marketing and Marketing).
• Analyze the current and potential commercial performance of new commercial initiatives in the market, among consumers, shoppers, and audiences in general.
• Manage the development and innovation of research tools, methodologies, and techniques, complying with quality standards in each part of the process.
• Ensure the understanding of the analyzed information to maximize the generation of actionable insights that translate into opportunities for the business.
• Be responsible for preparing market and brand overviews and analytical deep dives using RMS, Panel by vendors. Lead Advanced Analytics: Marketing Mix Modeling, LPO, STM, Price and Promotion Modeling, portfolio analysis, etc.
• Act as an advisor to our commercial team and clients by interpreting the needs of each of them through studies and research projects aligned with business strategies.
• Prepare and participate in the annual processes of JBP and meetings with key customers providing shopper insights to sales and trade marketing teams.
• Guarantee the service of suppliers aligned with international requirements.

Who we are looking for:

• Min. Degree in Marketing, Industrial Engineering, Business Administration or similar.
• 6+ years of experience in marketing research (client and/or agency).
• Advanced English is mandatory.
• Knowledge of qualitative and quantitative market research techniques focused on Shopper understanding, including decision trees.
• Experience with Retail and/or Consumer Tracking Data (NielsenIQ and/or Kantar/GFK).
• Excel and PowerPoint skills.
• Results-oriented, analytical, proactive, responsible, business-oriented and with strong influence skills.