Manager B2B/B2C Activations

JOB SUMMARY

The Manager, B2B/B2C Activations serves as a cross-discipline connector in CALA Commercial Services to ensure that all B2B and B2C activations are leveraged and executed holistically for maximum impact and effectiveness. This role will oversee and coordinate all Commercial Services events, including partnerships, loyalty, sales, Marketing and Public Relations providing 'air traffic control' and basic project management. The Manager, B2B/B2C activations manages the CALA event calendar, navigates a wide variety of internal and external stakeholders, creates event timelines, is responsible for follow-up, oversees event budgets and may be tasked to execute some event elements on the ground. The role is based in Mexico City and reports to the VP, Comms, PR and B2B/B2C Activations.

CANDIDATE PROFILE

Education and Experience

• 4-year university degree from an accredited university in marketing, event management, or public relations required
• 4 years of marketing, event and/or related field experience required; travel or hospitality experience a plus
• Strong organizational skills, process oriented, well-organized, and capable of working quickly and simultaneously handling several projects; agility to adjust priorities and ability to balance interests of multiple stakeholders.
• Excellent communications skills in English and Spanish.
• Problem-solving abilities.
• Project management expertise with experience in B2B and B2C event coordination.
• Negotiation skills.
• Attention to detail.

Preferred

• Hotel property experience, hotel field marketing experience, or related.
• Prior experience in event planning, marketing services support; media, partnerships and promotions experience.
• Proficiency in project management or event management software.

CORE WORK ACTIVITIES

• Central point of contact for all CALA Commercial Services activations for air traffic control
• Manages CALA Commercial Services event calendar
• Collaborates cross-functionally with partnership, loyalty, brand marketing, sales, and PR teams to ensure connectivity on activations
• Connects relevant external and internal stakeholders to leverage all events holistically; holds stakeholders accountable where needed
• High-level involvement in setting event strategy, contract negotiations and event concept ideation
• Develops and manages project management tool for all CALA Commercial Services events to ensure smooth and timely execution
• Oversees all event elements, such as event briefs, budgets, venue selection, invitation process, collateral development, logistics, etc.; may be tasked with executing some elements
• Responsible for event budget management
• Manages event agencies
• Provides guidance for properties on activations
• Develops event tool kits for pull through on properties across CALA
• Post-event analysis, creates event recaps to capture results; schedules event debriefs for learnings and improvement
• Performs other duties as assigned

MANAGEMENT COMPETENCIES

Leadership

• Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.

• Problem Solving and Decision Making - Models and sets expectations for solving problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.

• Driving for Results - Focuses in accomplishing work objectives.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self, and/or others; prioritizes and arranges work requirements self, and/or others to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.

• Stakeholder Relationships - Develops and sustains relationships based on an understanding of stakeholder needs and actions consistent with the company's service standards.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self, and/or others.

• Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

• Marketing and Events Management
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

• Creative Oral Expression and Comprehension - The ability to listen to and understand information and ideas, and to communicate them with unusual, clever, or novel speech so that others will understand them.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.

• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Equal Opportunity Employer

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.