LATAM Spanish Integrated Campaigns Manager

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LATAM Spanish Integrated Campaigns Manager

Apply locations: Mexico City, Mexico
Time type: Full time
Posted on: Posted Yesterday
Job requisition id: JR107676

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency, and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

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Title: LATAM Spanish Integrated Campaigns Manager

Department: Marketing
Reports To: LATAM Spanish Integrated Marketing Senior Manager
Location: Mexico
Type: Full-Time | Individual Contributor

Role Summary

We’re seeking a strategic, execution-focused, and data-driven Campaigns Manager to lead and orchestrate integrated marketing programs that drive measurable pipeline creation, acceleration, and revenue impact. You’ll be responsible for the localization and execution of global campaigns, local content, online event strategy (including webinars), email marketing nurture, and field marketing campaign execution—aligned with the LATAM Regional Marketing Plan and in tight collaboration with Sales.

This role plays a critical part in converting high-intent accounts into opportunities, engaging buying committees, and advancing deals through the funnel across Strategic, Enterprise, and Commercial segments.

Key Responsibilities

• Lead the end-to-end planning and execution of integrated campaigns (digital, content, email, webinars, events)
• Focus on driving brand awareness, brand resonance, and pipeline generation.
• Localize global campaign content and adapt it for regional markets, ensuring cultural relevance.
• Design and deliver compelling online events and webinars that align with regional messaging.
• Optimize email nurture strategy to convert leads and accelerate funnel progression, using Eloqua.
• Collaborate with Content, Product Marketing, and Creative teams to ensure campaign assets are ready on time.
• Partner with BDRs and AEs to align campaigns with key account territories, sales plays, and revenue goals.
• Use ABX strategy to prioritize accounts, personalize outreach, and improve campaign relevance and performance.
• Manage timelines, budgets, agency collaboration, and reporting for each campaign and campaign event activation.
• Analyze and report campaign results with clear insights and recommendations to optimize performance and ROI.

Success Metrics & KPIs

• Pipeline Created & Influenced (by campaign & segment).
• MQL > SQL > Opportunity Conversion Rates.
• Campaigns Event Registration & Attendance Rates.
• Email Engagement (Open, CTR, CVR).
• Account Engagement & Penetration (via 6sense & Salesforce).
• Campaign ROI & Velocity Metrics.
• Budget Adherence & Efficiency.

Qualifications & Requirements

• 3–5 years of experience in demand generation or campaign marketing, ideally within B2B SaaS.
• Deep understanding of the full marketing funnel, from awareness to expansion for pipeline generation and acceleration.
• Experience with email nurture, webinars, digital campaign orchestration, and field event support.
• Proven ability to localize global strategies into effective regional campaigns.
• Hands-on experience with Eloqua, Salesforce, 6sense, WordPress, and project management tools like Asana.
• Highly analytical and performance-driven with a strong command of KPIs and attribution models.
• Exceptional communication skills in English and Spanish; Portuguese is a strong plus.
• Experience working cross-functionally with Sales, Product Marketing, BDRs, and external agencies.
• Capable of managing multiple priorities with precision and agility in a fast-paced environment.
• Familiarity with ABM frameworks, digital content strategy, and buying group engagement.
• Graphic and video design skills (Adobe Creative Suite), video production/editing.
• Experience organizing small field events.

What You’ll Gain

• Ownership of strategic marketing campaigns with measurable impact on revenue.
• Exposure to high-growth SaaS and account-based go-to-market strategies.
• A collaborative team environment with global reach.
• Access to industry-leading marketing technology stack.
• The ability to influence how top-tier LATAM accounts engage with the brand.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency, and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.