Integrated Communications Senior Manager

SEPHORA

Ciudad de México

MXN 400,000 - 600,000

Descripción del empleo

Mission

Responsible for brand love across all touchpoints, increase brand awareness and become brand #1 luxury beauty retailer.
Responsible for paid, owned and earned strategies aligned to the annual calendar. Full funnel strategies to attract, engage and convert audiences.
Budget allocation and efficiencies, manage MXP$110M investment.

Media

Responsibilities:

Responsible for efficient budget allocation, strategies for maximization and post measures KPIs such as ROA.
Responsible for media plan according to audiences, understand consumer journey and touch points.

Lead PR team to continue building brand image, communications management and influencer marketing.
Develop influencer strategies based on consumer preference, generate tiers and Sephora squad.
Establish Influencer Marketing strategy.
Manage media crisis through correct escalation.

Social Media

Lead SM team to continue growing followers and engagement KPIs across all channels.
Generate relevant content aligned to the annual calendar and maintain exposure strategy for brands.

Experience