IAM Marketing Specialist

Job Description

Marketing Aftermarket is the organization responsible for supporting wholesales dealer network (Mexico & GMCC channel) with sales tools, technician training, and development of promotions. In addition, this organization is responsible for helping to identify product quality concerns. This role is responsible for ensuring continuous improvement, working across multiple teams (Sales, Finance, Product Development, Advertising). You will be an integral resource for increasing the ACDelco market share. In this role, you will manage internal training partners to build a strategy for training our wholesales dealer network.

Key Responsibilities

• Identifies market trends/opportunities and consumer requirements.
• Maintains contact with the sales team to assist them in conducting product training for wholesales dealers and their clients; prepares training material. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
• Builds the business case, launches, and tracks promotions. Designs Dealer Bulletins and Customer Letters. Composes statements of condition and obtains appropriate legal approval.
• Manages the internal approval process for all programs and promotions.
• Organizes and tracks the painting, routes, and blitz program.
• Assumes a leadership role in the training program, developing content and managing the trainer agenda.
• Organizes and tracks promotional store sales.
• Reviews and authorizes Advertising fund claims.
• Works with internal and external teams to activate tagging and measurement for continuing media tactics.

Develops strong working relationships with U.S. colleagues across functional teams (Sales, VSM, CCA, Legal, etc.).

Diversity and Inclusion

Diversity and inclusion are our strengths. We respect and value each individual's contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and/or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

If you need a reasonable accommodation to assist with your employment, please mention it to the recruiter.

About GM

Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion, and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds, and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.