IAM Marketing Specialist

Marketing Aftermarket is the organization responsible for supporting wholesales dealer network (Mexico & GMCC channel) with sales tools, technician training and development of promotions. In addition, this organization is responsible for helping to identify product quality concerns. This role is responsible for ensuring continuous improvement, working across multiple teams (Sales, Finance, Product Development, Advertising). You will be an integral resource for increasing the ACDelco market share. In this role, you will manage internal training partners to build a strategy for training our wholesales dealer network.

Responsibilities:

• Identifies market trends/opportunities and consumer requirements.
• Maintains contact with the sales team to assist them in conducting product training for wholesales dealers and their clients; prepares training material. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
• Builds the business case, launches, and tracks promotions. Designs Dealer Bulletin and Customer Letters. Composes statements of condition and obtains appropriate legal approval.
• Manages the internal approval process for all programs and promotions.
• Organizes and tracks the painting, routes, and blitz program.
• Assumes a leadership role in the training program, developing content and managing the trainer agenda.
• Organizes and tracks promotional store sales.
• Reviews and authorizes Advertising fund claims.
• Works with internal and external teams to activate tagging and measurement for continuing media tactics.

Develops strong working relationships with U.S. colleagues across functional teams (Sales, VSM, CCA, Legal, etc.)