VP of Marketing

Key responsibilities:

1. Develop and execute Toku's marketing strategy to support business growth and market expansion.
2. Lead digital marketing efforts, including demand generation, content marketing, SEO/SEM, and social media.
3. Drive product marketing initiatives to ensure effective positioning and messaging to target B2B and final customers.
4. Analyze market trends, customer needs, and competitive landscape to refine marketing strategies.
5. Manage and optimize marketing budgets to maximize ROI across channels.
6. Build strong relationships with key stakeholders, including sales, product, and customer success teams.
7. Monitor and report on key marketing KPIs, including lead generation, conversion rates, and customer retention.
8. Oversee brand development and ensure consistency across all marketing materials and channels.