Growth Marketing Specialist

FULL-TIME JOB POSITION

100% REMOTE

Send your CV to recruiting@intangiblestalent.com

About the Role:

We are looking for a highly organized and creative individual to drive marketing strategy, content creation, and community engagement for a dynamic real estate professional. This role blends elements of growth marketing, content management, community engagement, and advertising. You will be responsible for enhancing brand presence, executing marketing campaigns, and managing real-time content creation. The ideal candidate is proactive, data-driven, and thrives in a fast-paced environment.

Key Responsibilities:

1. Develop and execute marketing strategies to grow brand awareness and engagement.
2. Actively manage and monitor all social media platforms (Instagram, Facebook, LinkedIn, TikTok), including messages, notifications, and engagement.
3. Coordinate and upload real estate listings (Just Listed, Coming Soon, In Escrow, Closed, etc.) across platforms.
4. Track and update the status of property listings in internal databases and marketing materials (e.g., sold, in escrow, available).
5. Maintain organized documentation and ensure listings are removed or updated in a timely manner once sold or status changes.
6. Execute and oversee daily content creation (stories, posts, videos, reels) aligned with brand tone and daily activities.
7. Manage community engagement and audience interaction to foster relationships and increase engagement.
8. Collaborate with video editors and content creators to enhance digital presence.
9. Plan and execute paid advertising campaigns (Meta Ads) and track performance metrics.
10. Review and manage ongoing ad campaigns, providing insights and reporting on performance.
11. Plan and execute weekly and bi-weekly content themes (e.g., This or That stories, Podcast Club, Tips, Real Estate Group Content).
12. Ensure timely creation and promotion of Open House events; post events on Facebook groups and relevant channels.
13. Stay in sync with the schedule and real-time needs, providing flexible support for on-the-go content creation.

Requirements:

1. English (advanced).
2. 2 years of experience in marketing, content creation, or brand management (real estate industry preferred).
3. Strong knowledge of Instagram, Facebook, TikTok, and LinkedIn.
4. Experience with CRM and project management tools (Asana is a plus).
5. Experience with Meta Ads and performance tracking.
6. Video editing or coordination skills.
7. Strong analytical skills for tracking marketing performance.
8. Available to work from 7:00 AM Mexico Time.
9. Creative, organized, detail-oriented, and highly responsive.
10. Comfortable working in a fast-paced, constantly evolving environment.
11. Ability to take initiative and work independently.

Salary:

$16,000 - $18,000 MXN