Growth Acquisition Manager - Credit Card, DiDiPay

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview

In this role you will be able to develop within the Growth team of DiDi credit card. You will be part of Acquisition core team and will be in charge of developing and implementing strategy on the business side. Business intelligence to improve metrics and design strategy is the core of this position. Our candidate will be working closely with engagement, marketing & partnership teams.

Role Responsibilities

• Responsible for acquisition in alternative channels and owner of Member Get Member program.
• Enhancing product features and wow moments on acquisition.
• Responsible for creating business strategy in new channels acquisition.
• Building member get member value proposition and enhancing experience features on the business side.
• The owner of demand generation process, planning and execution of it.
• Designing, executing, and analyzing campaigns focused on new / alternative channels.
• Researching and benchmarking acquisition strategies, specifically on member get member and other sources of acquisition.
• Designing and analyzing funnels, including marketing, engagement, and application metrics.
• Collaborating with CX/CRM teams to optimize customer experience.
• Designing customer feedback programs based on industry trends.
• Ensuring project goals align with both customer and DiDi card team objectives.

Role Qualifications

• Bachelor’s degree in finance, economics, engineering or related field.
• Working experience of 6+ years in banking, fintech or financial services.
• Experience working on member get member strategies.
• Desirable - Intermediate proficiency in SQL.
• Strong ability to face and adapt to challenges.
• Strong prioritization skills with the ability to be proactive.
• Collaboration & negotiation skills.
• Proficient written and verbal English communication.
• Desire to improve processes and work through ambiguity.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in win-win collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in diversity and inclusion – Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms