Global Digital Demand Marketing Specialist

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Title: Global Digital Demand Marketing Specialist

Location: Mexico City or Monterrey

Modality: Hybrid

Reporting to: Manager of Global Digital Demand Center

Role Description

The Global Digital Demand Marketing Specialist activates world-class digital marketing campaigns that grow engagement and sales pipeline across multiple geographies and languages. You are experienced in digital and demand strategies. You will collaborate through a process, project management system, and predetermined plans to build paid media tactics, implement the global SEO program and demand generation chatbot, run email campaigns, promote and register events, and use channel marketing tools to amplify campaigns through partners. The Specialist will manage external agencies to ensure seamless execution and understanding of our goals. You will test campaigns, ensuring all tracking elements are in place for performance analysis. You will manage multiple campaigns simultaneously and launch them on the market.

Main Responsibilities

• Collaborate with team members and external agencies in the strategy and implementation of our global SEO program.
• Bring the strategy and implementation of Paid Search, Paid Social, and Display Advertising in collaboration with our teams and external partners.
• Design and implement website demand generation chatbots, coordinating efforts between external vendors and our teams.
• Create, test, and improve email marketing campaigns using our Marketing Automation platform (Eloqua) following the brief and requirements provided.
• Create event promotion, data capture app, registration forms and pages.
• Create UTM codes.
• Create and replicate campaigns in our channel partner tool to allow partners to amplify.
• Work with partners to have campaign assets reviewed.

Minimum Qualifications

• Bachelor's degree in marketing or equivalent experience with a 4-year degree.
• At least 5 years of digital marketing experience.
• Strong written and verbal communication skills in English.
• Proficiency in SEO.
• Experience in marketing B2B.
• Advanced level of English.
• Experience in digital marketing.
• Expertise in Paid Search, Paid Social, and Display Advertising.
• Experience with demand-generation chatbots (preferably Drift).

Desirable Qualifications:

• Experience activating global campaigns.
• Experience working in Industrial Automation.
• Experience working with remote teams in a matrixed, global organization.
• Experience working with multicultural companies.
• Web analytics proficiency (Adobe Analytics).
• Awareness of UX, HTML & CSS.
• Knowledge of marketing automation tools (preferably Eloqua).

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Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.