Digital Paid Media Specialist

We are seeking a highly skilled Paid Media Digital Marketer with demonstrated expertise in Google and Amazon advertising to join our dynamic digital marketing team. In this role, you will be responsible for developing, implementing, and optimizing paid media campaigns for our 1P and 3P categories of products across multiple platforms to drive traffic, increase brand awareness, and maximize ROI. Your deep understanding of digital advertising strategies in acquisition and retention campaigns will be essential in leveraging data-driven insights to enhance campaign performance.

JOB DUTIES:

Responsibilities may shift or change priority based on evolving project needs, but will likely include:

• Drive campaigns for owned and third-party brands through Google, Amazon, and other relevant platforms
• Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.)
• Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
• Define campaign goals, target audiences, budgets, and bidding strategies.
• Partner to ensure ad copy is compelling and design is visually appealing.
• Conduct thorough keyword research to identify relevant search terms.
• Analyze search trends and competitor activity.
• Build and manage keyword lists, including negative keywords.
• Optimize keyword bids and match types to improve ad relevance and quality score.
• Set up conversion tracking and implement necessary tags.
• Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS)
• Conduct A/B testing to optimize ad performance.
• Monitor campaign performance and make data-driven adjustments.
• Collaborate with web development and design teams to create effective landing pages.
• Ensure landing pages are optimized for conversions.
• Test different landing page elements to improve performance.
• Set and manage advertising budgets effectively.
• Allocate budget across different campaigns and channels.
• Forecast ad spend and monitor budget pacing.
• Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality.
• Configure, maintain, and validate pricing across platforms and storefronts.

YOU MUST HAVE:

• 2+ years working with Google and Amazon Advertising Platforms
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Prior experience with advanced usage of the English language inclusive of written and verbal communication.

WE VALUE:

• Bachelor's degree required.
• Being comfortable operating in an evolving landscape and matrixed environment, demonstrated composure in a fast-paced environment with a high degree of accountability.
• Demonstrated results through cross-group collaboration across large, complex enterprises.
• Demonstrated analytical skills; experience in e-commerce analytic tools and online KPIs.
• Proven ability to manage multiple projects at one time to meet aggressive deadlines.

WHAT'S IN FOR YOU:

• Great work environment and exceptional Resideo benefits.
• Ability to grow into different areas of the organization based on expertise and interest.