LATAM Head of Marketing Communications (Remote, Mexico)

Description

About TripleTen

TripleTen, one of the biggest EdTech companies in the USA and Latin America, is seeking a LATAM Head of Marketing Communications based in Mexico reporting directly to the Head of Latin America.

As an international online educational bootcamp, we offer intensive courses to help our students get a new profession in tech and find their first job in a new role.

In the Role

We're targeting candidates with proven business experience in developing and executing brand strategies for B2C companies with a strong online presence.

Ideal candidates will demonstrate their portfolio illustrating their created business results in the areas of research, brand strategy, project management, brand and marketing analytics, and PR.

What you will do

• Research, prioritize and evaluate your work by business results and ROI, meaning you have a deep understanding in brand, marketing and business analytics. Re-iterate fast.
• Lead a team of 5 marketing communications team members overseeing social media, brand reputation, and student community.
• Develop a comprehensive brand strategy that supports our global positioning and meets local product market fit.
• Define PR strategy and its priority among other brand activities, with a clear understanding of business goals and ways to measure business impact.
• Design and conduct research that helps to define our target audience, develop and test the strategy.
• Execute the strategy by implementing it in all necessary assets, channels and processes leading the execution by cross-functional teams as a project leader.

Requirements

• Relevant experience in a B2C company with a strong online presence.
• 5+ years of expertise in the areas of brand management and communications.
• High-quality portfolio/examples of strategic marketing communications or branding work which impacted business results.
• Candidates should live and work in Mexico for 10+ years.
• Native in Spanish, Business Professional proficiency in English (from Upper Intermediate (B2)).
• Experienced in customer and business research (sociological background is a plus).
• Strong writing and editing skills, with the ability to create compelling content that engages our target audience.
• Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on-time and on-budget.
• Strong skills in marketing and business analytics, with the ability to analyze and report on the effectiveness of brand campaigns using data.
• Comfortable working in a rapidly changing startup environment. We do a lot of experimentation which requires thoughtful resilience to failure and grit to push through the challenges to uncover the right approach with our marketing communications approaches in Mexico.

What we can offer you

• Base monthly pay up to $7k per month.
• Lead a small team in a rapidly growing global startup.
• Level of freedom to determine the vision of projects and resources to achieve it.
• Opportunity to lead results in a rapidly growing team in an industry where we can become the top company in market very quickly!
• Digital office. To keep our teamwork smooth, we use modern digital tools like Miro, Notion, Slack, etc.
• Diverse and close-knit team. We're spread out across the US, Europe, and LATAM across more than 40 countries!