Customer Acquisition Senior Manager

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

We‘re the operation team of DiDi Fintech Credit business in Mexico. We are responsible for the business growth and profit of both cash loan and BNPL which are among the leading players in Mexico personal loan market. We are looking for a customer acquisition senior manager in charge of the overall new customer growth for cash loan.

Role Responsibilities

• Make strategic plans to continuously drive new customer acquisition growth for cash loan from DiDi ecosystem, paid marketing channels and alliance partners.
• Tap into a variety of information sources including data analysis, customer interviews and competitor benchmarking to synthesize business and customer insights, and identify business growth opportunities.
• Come up with solid, comprehensive and high-quality proposals to capture these opportunities and drive new customer growth.
• Collaborate with Marketing, Business Intelligence, Product, Risk and Customer Service teams. Leverage and integrate their resources and capacities effectively to provide exceptional customer experience and boost new customer acquisition.
• Manage a team comprised of both Mexican and Chinese employees, coach them and help grow their professional skills.

Role Qualifications

• Bachelor’s degree in Marketing, Business, Finance, or a related field. Master’s degree is a plus.
• 8+ years of experience in customer acquisition, digital marketing, or growth marketing, preferably in financial services or fintech.
• Proven track record of managing large-scale acquisition campaigns with a strong analytical approach.
• Expertise in conversion optimization, paid media, performance marketing, and growth strategies.
• Strong analytical skills with proficiency in tools such as Google Analytics, SQL, and marketing automation platforms.
• Excellent communication and stakeholder management skills.
• Ability to thrive in a fast-paced, results-driven environment.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms