Social Media Analyst - Remote

Please note the applications are open to candidates based anywhere in Mexico, so feel free to apply regardless of location as those will be 100% remote, Work-From-Home roles.

Digital Media Management (DMM), a Keywords Studios company, is a full-service social media agency that specializes in 360 campaigns for the entertainment, games, and consumer brands industries. DMM creates groundbreaking social-first campaigns rooted in innovative strategy and provides clients with community management, creative, video production, influencer, talent, and performance marketing capabilities. As our team at DMM is growing, we are always on the lookout for talented professionals who share our values and are passionate about the entertainment industry!

Role overview

The Social Media Analyst will be responsible for analyzing data from social media campaigns across various platforms and tools, conducting social listening analyses to provide data-driven insights that support social strategies. Focusing primarily on organic social media campaigns, this role may occasionally involve working with paid media. The ideal candidate is an expert in social media insights, dedicated to understanding what resonates with users, drives conversion and retention, and builds brand trust.

What are we looking for? Our Senior Social Media Analyst has a knack for the following skills:

Communication:

• Takes data and observations and uses them to construct detailed reports and visual presentations.
• Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights.

Analytics:

• Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations.
• Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics.
• Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives.
• Develops a strong understanding of project-based audience targets and how we can tap into them.

Leadership:

• Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns.
• Researches online fan communities and makes recommendations on how to best engage.

Business:

• Analyzes campaign data to identify opportunities for optimization, ensuring social media strategies align with business goals and drive measurable results.
• Leverages insights from social media performance to inform business decisions, helping to shape future strategies and improve overall campaign effectiveness.

You'd be a great fit for this role if you have:

• 2+ years of experience in a social media analytics role.
• Previous experience working on social media campaigns in the entertainment industry.
• Strong understanding of social networks, their functionalities, and the digital advertising landscape.
• Ability to provide examples of leveraging social media analytics to optimize and boost campaign performance.
• Exceptional project management skills with a keen eye for detail.
• Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders.
• Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis.
• Experience in a digital media agency environment is highly preferred.
• Availability to work between 9am and 6pm PST

What do we offer?

Our company culture is casual, fun, and empowering. There’s a lot of room for growth in this role! That’s right, no glass ceiling and room to learn. Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.

Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.

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