Digital Planner

Digital Planner

Camp.us is the home of our creative companies: Brands&People, Novak Innovation, School of Change, Nobody and -1.

About us

Brands&People is a brand-centric company focused on mobilizing commercial brands in Latin America. We steer, innovate, communicate, and maximize brands to accelerate growth. We’re a people-centric company, too. We believe that propelling the creative careers of our staff results in stronger brands for our clients.

About you

In this role, your primary focus is to create value for Brands through Digital Strategies. Your question every morning should be: How can I accomplish and surpass Brand objectives through Digital Strategies?

You are expected to study, design and tune Digital strategies and campaigns for our Brands on a monthly and long-term basis. You ensure every Brand's voice and essence is protected and depicted in every small detail. You will be always on the watch to identify and seize opportunities and trends to generate valuable content for each Brand's Digital Ecosystem. You work cross-functionally with various Brands and teams, Digital Leaders, Community Managers, E-Marketers, Designers and the Brand Managers, Brand Leaders and/or Partners guiding every Brand. You are the go-to person at all times along the journey whenever it comes to Digital pioneering.

Key Responsibilities

1. Receive, understand and decode briefs.
2. Go beyond requests. Inquire and dig deeper on the client's needs.
3. Study and assess the current Digital presence, status and tools of each of the Brands under your guidance.
4. Immerse and research on the industry, audiences, direct and indirect competitors and conversations around each Brand's universe.
5. Identify and present the current and potential Digital needs and roads for each Brand.
6. Define along with the client, the Digital objectives to accomplish (Awareness, Engagement or Conversion).
7. Define the Digital RoadMap for each Brand under your guidance.
8. Design and define the Digital Ecosystem in which each Brand will live (Digital platforms, formats, type of content, conversations, posting hours and frequencies, etc.) based on their objectives.
9. Define the voice and Brand Persona for each Brand under your guidance.
10. Design and define the Digital Strategies along with the Digital Leader, who will seek approval from the Brand's Manager, Leader, Partner and the Operations Team.
11. Once the Digital Strategies are approved, you will follow them through completion.
12. Evangelize, educate and guide both the team and the client over the Digital Universe and Strategies.
13. Define and design the monthly conversation calendars for every Digital Platform in which each Brand lives.
14. Present the conversation calendars to the Digital Leader and Brand Manager / Leader with one or two weeks in advance and ensure client requests and changes are implemented before publishing.
15. Define and pinpoint the specific conversations and content to monitor around each Brand.
16. Guide Community Managers and E-Marketers through the implementation of the Digital strategy, ensuring objectives and roads are properly met and the Brand Persona is depicted in every detail.
17. Elaborate and present simple and powerful presentations to show monthly progress and Next Steps on Digital Strategies, campaigns and KPIs for every Brand and platform.
18. Communicate and discuss highlights, agreements, opportunities and ideas with the team to achieve better results and improve the Digital content for the next month or the next campaign.

Experience & Requirements

• 4+ years experience in Digital Planning (Advertising).
• Capable of understanding and explaining complex information in simple, clear terms.
• Loves order and structure.
• Strong verbal communication skills.
• Good analytical and problem-solving skills.
• Good interpersonal and customer care skills.
• Good accurate records keeping.
• Self-Driven.

Critical Behaviors for Success

These are our beliefs — Autonomy, Ecosystem-thinking, Impact, and Personal Transformation — and we trust them to shape the way we do things.

Perks & Compensation

• Choose your working hours (and be able to re-choose twice a year): 8:00 AM — 5:00 PM or 9:00 AM — 6:00 PM.
• 10 vacation days after your 1st anniversary, 12 days on your 2nd anniversary and then 14 days from your 3rd anniversary henceforward.
• Winter Break: last week of the year.
• Spring Break: Thursday and Friday on holy week.
• Friyay: shift ends 2 hours early last Friday of every month.
• 8 hours per month to use on personal matters.