Ads Manager

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview

In this role, you’ll be at the forefront of designing and executing high-impact advertising strategies, working cross-functionally (Product, Marketing, Operations) and partnering with top-tier clients.

We’re looking for a strategic, data-driven, and resourceful trailblazer who thrives on challenges and is eager to elevate our Ads platform to the next level.

Role Responsibilities

• Developing and implementing innovative advertising strategies, from ideation to campaign execution, ensuring measurable business impact.
• Collaborating with internal teams (Product, Marketing, Data, Operations) to optimize ad performance and deliver an exceptional customer experience.
• Building and strengthening relationships with external partners (global brands, agencies, new advertisers), negotiating deals that drive the adoption of our advertising solutions.
• Analyzing performance metrics and leveraging data insights to identify continuous improvements and maximize campaign outcomes.
• Influencing product development by proposing new ad formats and contributing to the long-term vision of DiDi Ads.
• Supporting and guiding your team and stakeholders, fostering a culture of win-win collaboration, integrity, and ongoing growth.
• Delivering impactful presentations to executives and clients, showcasing the value and benefits of our advertising solutions.

Role Qualifications

• 5 years of experience in digital advertising strategy, ideally within large-scale platforms or fast-paced environments.
• A proven track record in negotiation, account management, and consultative sales for enterprise-level clients, backed by strong communication skills.
• A bachelor’s degree in Marketing, Business, Engineering, or a related field.
• Advanced data analysis capabilities to make insight-driven decisions.
• An agile and collaborative mindset, aligned with our values of creating value, data-based thinking, win-win collaboration, integrity, growth, and diversity.
• Professional fluency in English, allowing you to confidently present ideas and influence global teams.

EEO Statement

We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.