Marketing Manager Beauty Care Profesional Brands

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Implements global e-Commerce strategy comprising product/assortment, price, promotion and media taking into consideration local specifics.
• Aligns the strategy implementation with all relevant stakeholders (global e-Commerce; local Sales and Marketing).
• Sets up business models with pure players including annual contract/terms negotiation.
• Consults and develops omnichannel retailers/ROPO.
• Develops touch point strategy to improve consumer KPIs/consultation for marketing.
• Analyses market and consumer data to identify insights and leverages these to deliver strategic and tactical e-Commerce initiatives.
• Supports building up leading e-Commerce/online expertise for Henkel to exploit new online potentials.
• Fully understands and leverages the site capability and functionality of pure play customers to optimise the effectiveness of activation plans.
• Develops and maintains tracking reports for EPOS, e-Commerce concentration, market shares, key financial metrics, competitor activity, etc.
• Produces and updates monthly rolling annual volume and spend forecasts by SKU for all pure play accounts.
• Develops and executes Joint Business Plans (JBP) with key accounts to deliver the required business growth (KP) and internal stretch plan.
• Coaches and develops direct reports.
• Monitors & optimizes DAP for PP by assortment, promotion and media optimization.
• Tropicalisation of the brand.
• Budget Management.
• Brand strategy.