Digital Marketing Lead

About Unlimit

Founded in 2009, Unlimit is a global fintech company that offers a large portfolio of financial services, including payment processing, Banking as a Service (BaaS), and an on-ramp fiat solution for crypto, DeFi, and GameFi. The company’s mission is to deliver solutions that eliminate financial borders, enabling businesses to operate locally and internationally easily across Europe, the UK, LatAm, APAC, India, and Africa. Unlimit has over 500 employees across 16 offices and five continents, including London, Frankfurt, Singapore, São Paulo, Hong Kong, and Mexico.

About Unistore:

Unistore is an innovative SaaS platform tailored for SME entrepreneurs, enabling them to seamlessly start, manage, and scale their e-commerce ventures. We specialize in providing a user-centric experience, encompassing extensive payment solutions and integrated marketing tools.

Role Overview:

We are on the lookout for a dynamic Digital Marketing Lead with a special emphasis on SEM and influencer marketing to spearhead our marketing initiatives. As the first marketing hire for Unistore, you will have graduated from a hands-on role, and be used to working closely with digital marketing specialists in-house and executive leadership at Unistore. You will have experience in B2B and B2C digital marketing, and understand the micro-SME landscape in Latam. This pivotal role entails crafting, executing, and refining our digital marketing strategies, with a significant focus on execution to bolster our user base towards our first-year milestone of 5,000 users.

Key Responsibilities:

1. Influencer Partnership Development: Identify, engage, and nurture relationships with key influencers and thought leaders within our target markets to amplify our brand's reach and credibility.
2. Affiliate Program Management: Establish and oversee an affiliate marketing program, recruiting relevant partners and creating incentive structures that align with our growth objectives.
3. Strategic Marketing Leadership: Devise and implement a holistic digital marketing strategy that incorporates influencer and affiliate marketing efforts, in alignment with Unistore's overarching business goals.
4. Integrated Campaign Execution: Coordinate cross-channel marketing campaigns, integrating influencer and affiliate efforts with SEO, SEM, social media, and content marketing initiatives to drive cohesive brand messaging and user acquisition.
5. Content Collaboration: Work closely with influencers and affiliates to co-create authentic, compelling content that resonates with our target audiences, driving engagement and conversions.
6. Performance Analytics: Utilize advanced analytics to monitor and evaluate the effectiveness of influencer and affiliate campaigns, adapting strategies based on insights to optimize ROI.
7. Market Insights: Leverage knowledge of the Latam market landscapes to tailor influencer and affiliate strategies, ensuring cultural relevance and compliance with local regulations.
8. Budget and Resource Allocation: Efficiently manage the marketing budget, prioritizing expenditures in influencer and affiliate marketing to maximize impact and achieve user growth targets.

Required Qualifications:

1. Proven Experience: At least 5-8 years in digital marketing, with a significant portion dedicated to influencer and affiliate marketing within the e-commerce or SaaS sectors.
2. Influencer Network: Established network of influencers and affiliates, or proven ability to build such networks in new markets.
3. Strategic and Analytical Mindset: Expertise in crafting and executing data-driven marketing strategies, with a keen ability to analyze campaign performance and pivot as needed.
4. Collaborative Skills: Exceptional ability to collaborate with influencers, affiliates, and internal teams to create synergistic marketing campaigns.
5. Adaptability: Agile and resilient, with the capacity to thrive in a startup environment and respond dynamically to changing market conditions.
6. Creativity and Innovation: Creative flair for identifying and exploiting new marketing opportunities, particularly within influencer and affiliate channels.
7. Cultural Competence: Deep understanding of cultural, regulatory, and market nuances in the EU and India, with experience in localizing marketing efforts to diverse audiences.
8. Proficient in English.

What We Offer:

1. Attractive monthly salary paid in line with experience.
2. Full-time employment, vacation, sick, and paid holidays.
3. Modern workplace with all necessary equipment.
4. A team of top international professionals to learn from.
5. Multicultural working environment.

****Please submit CV's in English****

Join Unlimit Team now!

Unlimit is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief.