Senior Category Strategy Manager - MX

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America, and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.

Team Overview

Are you a strategic powerhouse ready to redefine urban mobility across Spanish Speaking Latin America? As our Categories Sr. Manager, you’ll shape and lead the marketplace strategy for Taxi, Comfort, and Electric Vehicles, collaborating with senior leaders and cross-functional teams. You’ll drive growth, push innovation, and leave your mark on a region-wide transformation.

Role Responsibilities

• Strategic Planning & Execution: Develop and implement category strategies for Taxi, Comfort, and Electric Vehicles to meet growth and market demand objectives.
• Cross-Functional Leadership: Oversee high-impact projects with Product, Operations, Marketing, Finance, and other teams to align on goals and performance metrics.
• Team Building & Mentoring: Recruit, inspire, and manage a diverse team, setting clear targets and fostering a culture of collaboration and excellence.
• Market Insights & Analysis: Monitor industry trends, competitor actions, and operational KPIs to identify opportunities for optimization and expansion.
• Stakeholder Management: Present strategic updates and recommendations to senior leadership, influencing key investment and resource decisions.
• Operational Excellence: Streamline processes, manage risks, and ensure quality and efficiency in day-to-day operations.
• Innovation & Growth: Pilot new initiatives, encourage creative thinking, and stay ahead of evolving mobility trends.

Role Qualifications

• Experience: 8+ years in strategy, operations, or related fields, with a proven record of leading cross-functional teams.
• Education: Bachelor’s in Business, Engineering, or related discipline; MBA or Master’s degree preferred.
• Leadership: Demonstrated ability to mentor and scale high-performing teams.
• Analytical Mindset: Strong data-driven approach, with experience using insights to guide strategic decisions.
• Communication: Exceptional stakeholder management and presentation skills in both English and Spanish.
• Industry Background: Prior experience in mobility, tech, or marketplace operations is highly valued.
• Adaptability: Comfortable navigating a fast-paced environment, adjusting to market shifts and new growth opportunities.
• Passion for Mobility: Eager to pioneer new solutions and redefine how millions move across the region.

EEO Statement

We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.