E-Commerce Marketing Associate Manager

About the job:

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

The E-Commerce Marketing Associate Manager's main goal is to develop and execute the brand's marketing strategy in e-commerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand visibility.

Responsibilities:

• Coordinate key account managers, agencies, and brand managers to create customer-focused plans that align commercial, marketing, company, and sales goals.
• Develop and nurture direct relationships with the e-commerce agency team and global teams aligning to full-year planning agendas.
• Lead the implementation of marketing plans with the commercial team across customers and performance measurement of the results by identifying and measuring relevant KPIs.
• Optimize marketing strategies to boost sales and brand awareness by identifying opportunities in visibility, audiences, catalog, pricing, and ad formats through constant performance tracking of sales, market behavior, consumer trends, and campaign analysis.
• Utilize UX experience and digital merchandising knowledge for brand store creation and customer journey optimization through advertisements.
• Experience in SEO, digital analytics, and generation of insights.
• Understand digital metrics and possess previous e-commerce and online advertisement knowledge.
• Familiarity with data structures and attribution models, able to make relationships between different data sources.
• Administer media split and budget to maximize sales and profitability considering consumer behavior.
• Craft messages in monthly campaigns for different clients and brands.

What You'll Bring:

• 3 years’ experience in Brand Marketing in the following industries: Toy/FMCG/Entertainment/Retail/E-commerce
• Omnichannel development strategies and execution experience
• Expertise in marketing program development for retailers
• Trade marketing strategy implementation and execution at e-commerce
• Experience briefing design agencies and/or 3rd parties
• Understanding of the retail environment
• Channel management, category management, and pricing
• Ability to create shopper-oriented strategies

Our Values...

⦁ Jump in muddy puddles: Be adventurous and brave in driving our business results while never forgetting we are a company built on play.
⦁ Knowing is half the battle: Be grounded by a strong command of the facts and work with integrity, resilience, and a sense of purpose. Help Hasbro become better while we perform well.
⦁ Contribute to the community chest: Support our communities to leave the world, our planet, and society a better place for generations to come.
⦁ Don’t split the party: Act as one team that supports a unified vision, debate, decide, and commit to a plan of action and pursue it boldly.
⦁ Friendship is magic: Create diverse and inclusive communities where all feel welcome and unified in the shared joy of storytelling and play.
⦁ Be legendary: Practice excellence, improve on our legacy, create awesomeness.

We are an Equal Opportunity / Affirmative Action Employer.

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.