E-commerce Manager

E-commerce Manager

Job Summary: biwin is seeking an experienced E-commerce Manager to manage and grow our online sales channels. The ideal candidate will lead our e-commerce strategy, enhance online business performance, and optimize the digital shopping experience for consumers. This position is essential for expanding our direct-to-consumer sales channels and increasing online brand visibility.

Key Responsibilities:

1. E-commerce Strategy:
   Develop and execute comprehensive e-commerce strategies to increase online sales.
   Manage and optimize performance on official company online store and third-party e-commerce platforms (such as Amazon, Newegg, Best Buy, etc.).
   Establish annual e-commerce business goals and key performance indicators.
2. Platform Management:
   Oversee product listings, content updates, and inventory management.
   Ensure consistency of product information and pricing across all e-commerce platforms.
   Optimize product pages to improve conversion rates and user experience.
3. Data Analysis:
   Analyze e-commerce platform data to guide decision-making and strategic adjustments.
   Monitor key metrics such as traffic, conversion rates, average order value, and cart abandonment rates.
   Provide detailed sales reports and trend analysis.
4. Digital Marketing:
   Collaborate with the marketing team to develop e-commerce-specific marketing campaigns.
   Manage search engine marketing and display advertising campaigns.
   Implement email marketing and customer retention strategies.
5. Inventory & Order Management:
   Coordinate with the supply chain team to ensure product availability.
   Monitor order fulfillment processes and customer service levels.
   Resolve inventory and logistics-related issues.
6. Market Trend Analysis:
   Research e-commerce trends and consumer buying behaviors.
   Monitor competitors' online activities and performance.
   Identify growth opportunities and potential partnerships.

Qualifications:

• 3+ years of e-commerce management experience in consumer electronics or related industries.
• Familiarity with major e-commerce platform operations and optimization (Amazon, Newegg, etc.).
• Data analysis and interpretation skills, with knowledge of e-commerce analytics tools.
• Strong project management and multitasking abilities.
• In-depth understanding of digital marketing and e-commerce trends.
• Excellent communication and collaboration skills.
• Bachelor's degree in E-commerce, Marketing, Business Administration, or related field.
• Proficiency with e-commerce platform backends, CRM systems, and analytics tools.