E Commerce Digital Performance Coordinator

We Are PepsiCoJoin PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade andSonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.Know more:PepsiCoJobsJoin PepsiCo, dare for better.

The Opportunity

The successful candidate will be an experienced digital marketing professional who excels in customer acquisition, personalization, and campaign optimization. This individual will have a proven track record in roles that integrate marketing, customer insights, data analytics, and business execution within a digital environment. The ideal candidate will possess strong coordination and leadership skills, enabling them to effectively manage cross-functional teams and drive collaborative efforts. Additionally, they will demonstrate a deep understanding of retail media strategies and be adept at leveraging data to inform decision-making and enhance campaign performance. This role requires a proactive and innovative thinker who can navigate the complexities of digital marketing and deliver exceptional results.

Your Impact

As E Commerce Digital Performance Coordinatoryour responsibilities would consist:

• Develops and implements customized full-funnel marketing campaigns aligned with the business objectives established by each brand.
• Generates insights from data obtained from analysis and bid management platforms to create innovative strategies that optimize conversion.
• Collaborates with sales, marketing, and content teams to execute marketing campaigns and new initiatives. Works with multifunctional teams and stakeholders to drive innovation.
• Own relationships with different retailers for the correct implementation of campaigns, obtaining valuable data to evaluate results.
• Correctly manages the Ecommerce budget, following up on payments and performing reconciliations with sales and finance teams.
• Analyzes and implements key performance indicators (KPIs).
• Identifies trends, opportunities, and threats within the Mexican digital market, especially in the food category.
• Acts as a Retail Media expert across the corporation, as well as a data-driven leader.
• Monitors and reports on the performance of marketing campaigns, providing detailed analysis and recommendations for improvement.
• Explores and integrates new technologies and tools to enhance marketing efforts and improve efficiency.

Who Are We Looking For?

Education

• Bachelor’s degree in marketing/advertising, statistics, mathematics, business, or related field

Experience

• English and Spanish fluent professional.
• Experience in working on an Agile/Scrum Methodology is a plus
• Previous experience in digital marketing and Ecommerce preferred.
• At least 4 years of experience in brand management, massive consumer goods or related.
• Al least 2 years of experience in digital roles.
• Highly-oriented results.
• Consumer Centric mindset.
• Search management (Amazon and WM) or programmatic media purchasing background with agency experience.
• Must have a proven track record in data-rich analyses and be a team player.
• A self-starter who conveys a sense of urgency, drives issues to closure, and gets things done
• Strong project management, presentation, and communication skills
• Knowledge of self service ads platforms such as: Criteo, Topsort, Amazon Ads a plus

Skills

• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations Advanced Excel and PowerPoint skills.
• Problem-solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for sales growth.
• Innovation driven skills.
• Strong interpersonal skills and cross-functional teams influence.
• Continuous seeker of opportunities and improvements.
• Problem solution and impediment solving approach.
• Curious and constant learner.
• Is comfortable working in ambiguity, is flexible and adapts to change.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Excellent analytical skills and the ability to translate analytical findings into actionable solutions and processes
• Organized personality
• Team player
• Ability to manage stress and meet deadlines while maintaining high levels of accuracy
• Advocates for and embraces the use of new tools and techniques
• Problem Solving
• Seeks opportunities to strengthen digital culture through collaborating and sharing knowledge
• Track record of improving processes, leading projects and influencing decision-makers
• Has an informed opinion on digital trends, including fluency with specific digital technologies

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.