Director, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

Location(s): United States of America

City/Cities: Atlanta

Travel Required:

Relocation Provided:

Job Posting End Date: April 18, 2025

Shift:

Job Description Summary:

The Coca-Cola Company is in the journey of transforming its approach and capabilities as it relates to global marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected, human centric enabling distinctive, competitively advantaged insights and analytics driven research methodologies, protocols, and diagnostics.

Best in class analytics and the provision thereof is at the heart of this transformation. As part of this, the Director, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services will be responsible for driving & leading consumption and purchase analytics and building analytic capability across the enterprise with strong connection within the Consumer, CCL and Category communities.

What You will Do for Us:

• Drive and deliver consumption and purchase analytics leveraging standard reporting framework, scorecards and dashboards and other analytical tools.
• Collate and report on business performance metrics and diagnostic for marketing actions using shopper, OBPPC, commercial and customer data like retail measurement service, Household Panel/HHP+, Global PITA Tracker, Category Management analytics or Beach/Shopper Measurement System. Provides analysis based on standardized templates at speed and to scale.
• Build consumer and shopper analytics capabilities, working closely with the Marketing Data, A/I and the E2E Shopper Analytics team and in partnership with C&CL, Center and OU HI.
• Collaborates with the Senior Director, Global Marketing, C&CL, Consumption & Purchase Analytics Intelligence Services to define the framework and roadmap of tools to step-change the Company’s capabilities in Consumer and Shopper Understanding.
• Drive continuous improvement and learning through rigorous and consistent measurement & evaluation of activity.
• Work collaboratively within the MPS analytics team. Model a culture that improves the organization’s comfort with the speed of change, challenging assumptions, relentless pursuit of improvement – all with a high sense of personal accountability.

Qualifications & Requirements:

• TCCC Marketing, category & brand knowledge and experience is key.
• Knowledge & experience in TCCC’s consumer, shopper and channels analytic tools will be a strong advantage, as well as in shopper/retail syndicated tools.
• Must be well versed in research and advanced analytics (segmentation, performance drivers modelling, pricing/promotional effectiveness, in-store execution, category management).
• Knowledge of and ability to interpret and apply data and insights to inform TCCC’s brand strategy and programs.
• Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
• Candidate must have strong analytics experience and be well versed in storytelling from data, translating analytics into actionable outcomes, with ability to simplify complex analysis to communicate the “so what” for the business.
• SME level experience and applied knowledge of insights and analytics as well as retail measurement service and household panel data.

Related Work Experience:

• Minimum of 7 years of work experience within insights and analytics. Shopper analytics and business intelligence experience a plus.
• Experience working across teams and geographies in a complex, global environment working within teams of internal and external resources.
• Experience in working directly with Marketing teams and designing, executing, and analyzing primary & secondary data. Enjoys the challenge of driving adoption for new transformational solutions, approaches, and services by leading change throughout the organization and influencing global end users and stakeholders for adoption.
• Education Requirements: Bachelor's Degree required; MBA or Advanced Degree preferred.

What We Can Do for You:

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.

Skills: Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model.

Pay Range: $160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.