Digital Marketing Specialist - Marketing Automation - Channel

Position:

Digital Marketing Specialist – Marketing Automation - Channel

Job Description:

A Fortune 133 company with 22,000 employees worldwide, Arrow brings technology solutions to a breadth of markets, including telecommunications, information systems, transportation, medical, industrial, and consumer electronics. Arrow provides specialized services and expertise across the entire product lifecycle. Arrow connects customers to the right technology at the right place, time, and price, providing extraordinary value to customers and suppliers.

We're seeking a highly motivated individual to join our global team as a Digital Marketing Specialist in Marketing Automation. As an automation specialist, you will be responsible for creating, implementing, managing, and reporting on our global campaign programs. You’ll be a creative problem-solver with a demonstrable record of expertise in marketing automation driving results for all types of programs. You'll use your analytical skills to identify opportunities for improvement and provide valuable insights and recommendations to refine marketing automation strategies.

What You Will Be Doing:

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and ensure rules and processes are adhered to for all campaigns.
• Understand and evaluate campaign metrics and distribute campaign performance to the project owners.
• Work with the subject matter expert to manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Create recommendations to improve campaigns and templates continuously.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Gain a basic understanding of essential marketing operations initiatives between automation and Salesforce, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Principal Accountabilities:

• Responsible for coordination & execution of marketing projects, including online and offline marketing tactics, with assistance from the manager.
• Coordinate pre-defined programs, including online & offline marketing tactics, with supervision.
• Work with creative teams in taking projects from creative development stage to completion with supervision from the manager.
• Assist in creating project estimates and schedules with manager approval. Assist in reviewing budgets and deadlines to help keep projects on schedule.
• Assist in coordinating the lead generation, reporting, and database process and report results back to the manager and suppliers with manager approval, on all projects.
• Begin to establish and develop internal and supplier relationships, present pre-defined Arrow program presentations.

What We Are Looking For:

• Typically requires a 4-year degree and 2–4 years of related experience.
• Previous project management experience at either a marketing agency or within an internal shared service or demand center function.
• Experience in marketing automation and best practices, as well as effectively using traditional marketing tactics and channels for best outcomes.
• Must have previously executed creative and demand creation assets of campaigns in automation software (Eloqua, Marketo, Umbraco).
• Must have knowledge of marketing channels effectiveness & mix.
• Strong project management skills.

Work Arrangement:

• Hybrid: 3 days in office/2 days work from home.

What's In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

• 30 days of Christmas bonus.
• 40% vacation premium.
• 12 vacation days plus 2 floating days, sick days, and holidays.
• Vision and Dental Assistance.
• Life Insurance.
• Healthcare Insurance.
• 10% Food/Pantry Vouchers.
• Restaurant Vouchers.
• 13% Savings Fund.
• Access to Arrow’s Employee Discount Program.
• Growth Opportunities, and more!

Apply now!

Annual Hiring Range/Hourly Rate:

$29,750.00 - $39,600.00 MXN Monthly. Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:

MX-JAL-Tlaquepaque, Mexico (HPE Guad office).

Time Type:

Full time.

Job Category:

Marketing and Communications.

EEO Statement:

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity, or national origin. (EEO policy Mexico)