Digital Marketing Manager

SCOPE

The Digital Marketing Manager is responsible for initiating and implementing marketing strategies to promote revenue growth and generation in the resort's continuing effort to deliver outstanding guest service and financial profitability. Strategically activate key marketing messages and promotions across both print and digital platforms, including website (brand and third-party), email, paid search, SEO, display, mobile and social to drive awareness and grow e-commerce revenue. This is a property-based position at the Rosewood Mandarina, Riviera Nayarit.

DUTIES AND RESPONSIBILITIES

1. Develop and execute marketing strategies that align with the hotel’s business goal with collaboration from Director of Sales and Marketing. This includes managing campaigns across various digital channels including email, search engines and display advertising for B2B and B2C marketing initiatives.
2. Manage Paid Marketing agency with assistance from DOSM for all paid campaigns in areas of Paid Search, Meta, Programmatic, Display, and Paid Social. Maximize investment and report on performance of digital marketing campaigns and assess performance against key KPIs for the hotel.
3. Manage website updates and content on rosewoodhotels.com, including copy, photography, landing page updates and overall UX/UI, working closely with property team while ensuring brand alignment.
4. Create email marketing campaigns for the hotel and relevant outlets. This includes developing messaging and creative content that supports business needs and aligns with the brand identity, determining overall strategy for targeting/segmentation and measurement.
5. Collaborate with cross-functional teams and agency partners to stay up to date with emerging digital trends and technologies, as well as best practices that will complement the hotel’s goals of driving revenue and navigating challenges with demand.
6. Responsible for proposing and implementing marketing strategies to promote revenue growth.
7. Act as the lead on Rosewood Elite website, ensuring all information, promotions and photography are accurate and refreshed bi-monthly.
8. Ensure resort photography is up to date across all platforms and that it adheres to Rosewood’s visual identity standards. Collaborate and support with Director of Communications and Marketing on property photoshoots.
9. Work with Revenue Management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites.
10. Act as the lead contact with the Corporate Digital Marketing & eCommerce team for Rosewood Mandarina.
11. Develop and maintain knowledge of market trends, competition and customers.
12. Contribute to the annual marketing plans and budget process, and maintain expenses within the budgeted guidelines.
13. Maintain a respectful working relationship with on-property colleagues and facilitate flow of communication.
14. Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross marketing. Build relationship with Sales/Marketing counterparts from Regional Sales Office and sister hotels to relay leads and requests.
15. Prepare and submit timely monthly reports to Regional Director of Sales & Marketing.
16. Participate in scheduled sales and/or marketing meetings, training and other strategy related meetings as required.
17. Manage hotel online presence of hotel, including images and content, on rosewoodhotels.com owned channels and partner sites (CVent, Virtuoso, Elite, OTAs, etc.), ensuring alignment with the Hotel’s positioning, storytelling and business objectives.
18. Proactively organize Influencer and Media on-property experiences, itineraries, and events.
19. Assist with the organization, publicity, and execution of PR events and activations on and off property.
20. Assist with the creation of internal/external promotional materials, including print, digital, owned assets and other collateral.
21. Assist with tracking coverage and reporting on KPIs.
22. All other duties as required.

SKILLS AND ABILITIES:

1. Four years of digital/e-commerce experience; previous experience with a luxury/hospitality brand preferred.
2. Strong copy-writing skills as it relates to brochure text, direct email campaigns, sales promotional material and resort promotions/advertising.
3. Knowledge of content management and email marketing platforms; previous experience using Adobe AEM platform, or similar, and Photoshop/InDesign preferred.
4. Bachelor’s degree in business/marketing/communications or related discipline.
5. Excellent English writing, communication & presentation skills with the ability to interpret and adhere to brand standards.
6. An eye for design and creativity to communicate the hotel across digital platforms.
7. Ability to work cross-functionally across multiple teams on property including operations, catering, and sales.
8. Ability to manage strategy and analyze data with key recommendations from digital agency, as well as other agency partners.
9. Knowledge of the digital marketing landscape, including website, email, paid search, SEO, display, mobile and social.
10. Preferred proficiency with analytics and design platforms such as Adobe Analytics and Adobe Photoshop.
11. Ability to communicate customer needs and resolve complaints independently.
12. Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel, Opera, and Salesforce.
13. Perform job functions with attention to detail, speed and accuracy.
14. Prioritize, organize and follow-up on all actions.
15. Be a clear thinker, remaining calm and resolving problems using good judgment.
16. Follow directions thoroughly and can work independently with minimal supervision.
17. Work cohesively with co-workers as part of a team.
18. Maintain confidentiality of guest and client information and pertinent hotel data.

TRAVEL REQUIREMENTS:

Limited travel.

PHYSICAL DEMANDS:

1. Reaching, bending, pushing, pulling, twisting, lifting, and climbing.
2. Have frequent need to perform standing and walking activities related to inspecting property.
3. Constant need to perform the following physical activities: grasping, turning, finger dexterity.
4. Occasional need to stand for long periods of time.
5. Lifting/carrying up to 10 lbs. frequently and 25 lbs. occasionally.
6. Higher weight threshold may apply when traveling with luggage.
7. Vision requirements: constant need to view small print.
8. Frequent need to see small details and things clearly beyond arm's reach.