Digital Event Specialist

Job Description

About Zendesk:

Zendesk is on a mission to simplify and elevate the customer experience, offering intuitive and innovative customer service solutions to companies globally. Our goal is to build meaningful connections between companies and their customers through user-friendly software and a customer-first mindset. If you’re passionate about transforming the way businesses engage with their customers, we’d love to have you on our team.

Job Summary:

The Digital Event Specialist role will support the Manager of Digital Experiences in executing Zendesk’s digital event strategy, focusing on creating, executing and enhancing engaging digital events that resonate with our audience. This role will be instrumental in developing innovative content, optimizing event formats, and implementing strategies that drive audience engagement and satisfaction. The ideal candidate will possess a blend of creativity, technical ability, strategic thinking, and analytical skills to ensure our digital events are impactful and aligned with Zendesk's brand objectives.

Responsibilities:

1. Support Digital Event Strategy: Collaborate with the Digital Experiences team to design and implement Zendesk’s global digital event strategy, ensuring alignment with marketing goals and brand identity.
2. Content Development: Assist in the creation of compelling content for various digital events, ensuring relevance and engagement for target audiences. This includes working closely with subject matter experts and creative teams.
3. Event Production Coordination: Help manage the logistics and production of digital events, including webinars and virtual conferences. Coordinate with internal teams to ensure seamless execution and an exceptional attendee experience.
4. Audience Engagement Tactics: Develop and implement innovative strategies to drive engagement and interactivity before, during, and after events. Utilize feedback and engagement data to refine tactics.
5. Performance Analysis: Monitor and analyze event performance metrics to assess the effectiveness of digital experiences. Provide insights and recommendations for continuous improvement.
6. Cross-Functional Collaboration: Work closely with marketing, sales, product, and customer success teams to ensure digital events meet business objectives and enhance customer engagement.
7. Reporting and Insights: Assist in establishing KPIs for digital events and contribute to comprehensive reporting on event outcomes. Collaborate in presenting findings and actionable insights to leadership.

Qualifications:

1. 5+ years of experience in digital event production, marketing, or program management within a fast-paced, global organization.
2. Proven experience in creating and executing engaging digital experiences, with familiarity in using digital event platforms and engagement tools such as On24, Splash, Cvent, Bizzabo or Stova. BigMarker experience is strongly preferred.
3. Strong strategic thinking and planning abilities, with a focus on aligning digital experiences with broader marketing initiatives.
4. Excellent problem-solving skills and the ability to manage live event challenges effectively.
5. Proficiency in analytics tools to evaluate event performance and inform strategy.
6. Strong organizational and multitasking capabilities, with experience managing multiple projects simultaneously.
7. Exceptional written and verbal communication skills, with the ability to engage and influence stakeholders at various levels.
8. Ability to collaborate effectively with internal teams, external partners, and vendors.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).