Digital Director HoT

Objective

The Digital Director role has two objectives:

Lead the strategic development and execution of a seamless, engaging digital consumer journey, collaborating across departments to optimize touchpoints and enhance overall the digital consumer experience.

Lead the content studio operations and ways of working, including managing primary/secondary external partners & creative profiles and serving as liaison between the studio and internal teams to deliver creative projects with aim of production efficiency and creative excellence.

Main Functions

Digital functions:

• Lead the development and execution of a comprehensive consumer journey strategy, mapping out touchpoints and interactions across various channels.
• Collaborate with marketing, sales, product, and customer service teams to leverage technologies to ensure a seamless and cohesive consumer experience throughout the entire journey.
• Utilize data analytics and customer insights to optimize the consumer journey, identifying areas for improvement and opportunities to enhance engagement.
• Oversee the implementation and integration of technology solutions to support and enhance the consumer journey, including CRM systems and marketing automation tools.
• Implement personalized marketing strategies and communication tactics at different stages of the consumer journey to increase relevance and engagement.
• Establish key performance indicators (KPIs) & monitor existing Common Digital Marketing Objectives (CDMOs) to measure the success of the consumer journey strategy and make data-driven adjustments as needed.
• Collaborate with relevant teams to allocate resources effectively, ensuring alignment with the consumer journey strategy and overall business objectives.
• Stay abreast of industry trends and emerging technologies to continually innovate and enhance the consumer journey experience.
• Drive the adoption of new digital tools and platforms to enhance efficiency and effectiveness, upskilling the relevant teams.
• Collaborate with relevant teams to ensure compliance for relevant touchpoints.
• Ensure best practices and an excellent UX/UI for the brand’s websites while also leading the SEO strategies for each one.

Content Studio functions:

• Develop outstanding creative digital/social content under our global big ideas / campaign ideas, working in close collaboration with the brand teams and markets to develop content to unlock growth and maximize the brand and business opportunity.
• Deliver content strategy/roadmap and consumer journey plans / consumer activation maps (together with drive/key markets) by campaign to drive brand recruitment and support its deployment, optimizing as needed and driving search demand for our brands & products.
• Develop framework for global/local content development, incl content plans & quarterly content calendars, and support localization as required.
• Manage regular hackathons/work sessions with digital/social and/or other partner agencies and work cross functionally with eCommerce, web development, markets, and advocacy teams to drive 360 campaigns and innovation in content formats, partnerships, or others.
• Drive distinctive brand asset considerations and manage the consistent application of these on digital/social, partnering with our brand design team & agencies.
• Translate key insights/performance learnings to opportunity to fuel relevant campaigns and improve engagement with relevant campaigns.
• Liaise with our external agency partners, and help oversee ongoing project management, including budget tracking, and performance assessment.
• Support the PR USA CCD ON 1/ overall digital/social content creation & planning and 2/ creative concepts.
• Serve as a critical point of contact with the in-house studio (TheMix) from ATL to BTL, ensuring visibility on brand initiatives that will allow us to act nimbly and effectively for the appropriate projects.

Profile & Experience

Bachelor's degree Master in Marketing, Communication, etc.

10+ years in digital marketing with experience leading creative teams

• Building Digital Marketing Strategies (Leading edge)
• Knowledge and understanding of Google Suite tools (Mastery)
• Knowledge, experience, and understanding of SEM, SEO and Social Media/Online Advertising (Leading edge)
• Creativity (Leading edge)
• Proficiency in managing relationships with internal & external suppliers and partners (Leading edge)
• Team management skills/experience leading creative teams (Mastery)
• Strategic Mindset (Mastery)
• Project Management (Mastery)
• Communication Skills (Mastery)
• Insights into Action (Preferred)

Job Posting End Date:

Target Hire Date: 2024-11-01

About Us

Pernod Ricard is a global company in the spirits and premium wine industry. We are the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, among others.

Working at Pernod Ricard is about igniting conviviality in everything we do. Derived from the French word convivialité, it signifies human connection, authenticity, friendliness, and joviality. Conviviality is the energy and spirit at the heart of how we live and work at Pernod Ricard. Here, we are team players, dream creators, pioneers, drivers, and shakers. We are passionate about living life to the fullest, making a new friend every day, and realizing our potential as individuals and as a company!

At Pernod Ricard, your safety and well-being are our top priority.