CRM Analyst

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

We are growing and looking for a CRM Campaign Manager to join our team in Mexico City with a focus on design and delivery of CRM campaigns for our clients including delivery of our customer lifecycle planning products.

The ideal candidate has good working knowledge of HTML, CSS & mobile email design and enjoys staying current on industry best practices to support our clients with recommendations on innovative email features and capabilities including lifecycle strategy, dynamic content, interactivity, intelligent targeting, personalization, database segmentation, APIs and email templates.

Responsibilities

• Daily hands-on management of CRM and marketing automation campaigns. This includes accountability for the setup, maintenance, and review of recurring and triggered campaigns, maintaining a current understanding of industry best practices and applying them to the execution of our campaigns.
• Ideate strategies for innovative retention and loyalty programs to improve customer lifetime value (CLV), increase loyalty and reduce churn rates.
• Lead and coordinate inter capability tasks: team management, sales, marketing and technology collaboration to guarantee an efficient CRM performance.
• Lead the collaboration with the creative team to design and create world class CRM campaigns.
• Lead the collaboration with the analytics team to understand business and customer needs and site analytics required to measure campaign success, including tagging strategies.
• Analyse campaign and data results and reporting campaign performance, summarising key insights, and offering recommendations.

Qualifications

• +4 years of experience in CRM with working knowledge of sophisticated marketing automation solutions (Acoustic, Salesforce Marketing Cloud, Pardot, Bloomreach, Braze, Microsoft Dynamics).
• Experience in Marketing Automation and CRM campaign strategies and best practices.
• Good working knowledge of HTML, CSS & mobile email design and an interest to be top of the class in this area.
• Ability to work in a fast-paced environment and work independently.
• A motivated self-starter.
• Working knowledge of digital analytics tools (e.g., Adobe Analytics, Google Analytics).
• High level of attention to detail.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.