Copywriter

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for a quarter of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive company culture. In 2023, Kueski was recognized as the top BNPL platform by Fintech Breakthrough and earned the title of one of Mexico's most ethical companies from AMITAI. Additionally, we ranked as one of the Best Companies for Female Talent by EFY.

Purpose:

The Copywriter is responsible for supporting user acquisition efforts through engaging content creation and communication strategies across various channels. This entry-level role focuses on assisting in the development and maintenance of content that enhances brand visibility, promotes customer engagement, and contributes to a positive user experience.

Key responsibilities:

1. Content Creation:
   • Assist in writing and editing content for various platforms, including websites, social media, and marketing materials.
   • Support the implementation of SEO best practices in content production to enhance online visibility.
   • Contribute to the development of an editorial calendar, ensuring alignment with Kueski’s brand essence.
2. Communication:
   • Help brainstorm and develop ideas for marketing campaign concepts (both online and offline).
   • Collaborate with team members to edit and refine copy throughout the customer journey.
   • Assist in creating internal communications that ensure message coherence and clarity.
3. General Support:
   • Work alongside senior team members to learn and apply content strategies that attract and retain customers.
   • Participate in meetings and discussions to understand market trends and customer preferences.
   • Support compliance with legal and copyright regulations in all written content.

Position Requirements:

• Understanding of SEO and digital content creation.
• Basic experience in the development of content programs that increase the traffic and volume of potential customers.
• Strong writing skills with attention to detail and clarity.
• Familiarity with brand messaging and marketing principles.
• Good verbal and written communication skills.
• Ability to work collaboratively in a team environment.
• Strong willingness to learn and adapt to new strategies and tools.
• Interest in consumer behavior and market trends in financial services, technology, or similar industries.
• English proficiency.
• Attention to detail.
• Result-oriented critical thinking.
• Storytelling skills.
• Experience working in advertising agencies (preferable).
• Understanding of Mexican consumer behavior for financial and banking services, traveling and eCommerce (preferred).
• Basic experience with content creation.
• Basic experience in communications, public relations and journalism.
• Basic experience in managing effective communication through digital media.