Content Strategist

Job Description

About You
You are someone who wants to influence your own development. You’re looking for a company where you have the opportunity to pursue your interests and be able to grow professionally.

You bring to Applaudo the following competencies:

• Desirable Bachelor's degree in Marketing, Communications, Advertising, Information Technology, or a related field.
• +5 years of experience in content strategy, editorial planning, SEO, or a related role within the marketing or digital media space, preferably within the travel and hospitality industry.
• Proven track record of developing and executing successful content strategies across digital platforms.
• Strong understanding of SEO principles, content marketing tools, analytics platforms (e.g., Google Analytics 360, Adobe Analytics, Looker Studio), and heat mapping tools (e.g., Hotjar, Quantum Metric, ClickTale).
• Proficiency with CMS platforms such as Contentful, WordPress, Drupal, or Magento.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt content to various audiences and platforms.
• Experience collaborating with cross-functional teams — including creative, technical, and business stakeholders — in fast-paced environments.
• Ability to balance high-level strategic thinking with hands-on execution of content initiatives.
• Experience in online retail, hotel, and/or travel industries is a strong plus.

You will be accountable for the following responsibilities:

Content Strategy and Execution

• Develop and own the overall content strategy for digital platforms (websites and mobile applications), ensuring alignment with business goals and audience needs.
• Plan, create, and optimize content for key digital assets such as web pages, mobile app blogs, landing pages, and microsites.
• Define and refine content pillars and themes based on audience insights and business objectives, in partnership with Brand/Content Marketing teams.
• Establish frameworks and editorial standards to maintain consistency in tone, voice, and messaging across all content.

SEO and Performance Optimization

• Conduct keyword research and apply SEO best practices to boost content visibility and rankings.
• Optimize content for every stage of the customer journey (awareness, consideration, conversion).
• Use analytics and heat mapping tools to evaluate content performance and adjust strategies based on actionable insights.
• Collaborate with UX, development, and performance marketing teams to ensure technical SEO alignment and accessibility.

Content Management and Collaboration

• Manage editorial calendars and publishing workflows across multiple digital channels.
• Coordinate with internal stakeholders and external contributors to deliver cohesive content initiatives.
• Ensure content adheres to brand standards and legal, compliance, and accessibility guidelines.
• Oversee content updates, version control, and lifecycle governance for digital assets.

Content Governance and Quality Assurance

• Establish and manage content governance frameworks, including approval processes and audits.
• Maintain documentation for tone of voice, messaging guidelines, and editorial workflows.
• Ensure high-quality, accurate, and user-centered content that is optimized for both users and search engines.
• Drive continuous improvement through post-launch evaluations and performance-based iterations.

Additional Information

Here at Applaudo Studios, values of trust, communication, respect, excellence, and teamwork are our keys to success. We know we are working with the best and thus treat each other with respect and admiration.

Submit your application today, and don't miss this opportunity to join the Best Digital team in the Region!

We truly appreciate all the hard and outstanding work our team does every day at Applaudo Studios, and that's why the perks we offer are thoughtfully designed to thank them for their commitment and excellence.

Some of our perks and benefits:

• Work from home
• Flexible schedule
• Celebrations
• Special discounts
• Entertainment area
• Flexible workspaces
• Great work environment
• Private medical insurance

*Benefits may vary according to your location and/or availability. Request further information when applying.