Associate Marketing Manager

Job Description

Infosys is looking for an Associate Marketing Manager to join our team who will act as a content and marketing champion – managing both internal and external marketing. You will develop and execute multi-channel marketing campaigns to drive demand generation and brand awareness among strategic clients and prospects, while also enhancing the brand image with both employees and prospective employees.

You will be responsible for creating campaigns and digital marketing strategies, managing digital web presence, social media platforms, internal marketing and all digital properties for Infosys to improve perception/relationship with key stakeholders (clients, prospects, employees, etc.).

Qualification

• Bachelor’s degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education.
• At least 5 years of relevant work experience with Bachelor’s degree or 3 years of relevant work experience for MBA graduates.
• Location for this position is in Monterrey. This position may require travel up to 10%.
• Only those legally entitled to work in Mexico are encouraged to apply. We are unable to sponsor candidates at this time.

Role Requirements:

• Scale brand awareness and demand generation success to design impactful multi-channel campaigns.
• Ability to work with HRD to develop internal marketing campaigns.
• Improve win rates by enabling better messaging and demo experiences on digital channels and collaborate with the bid team on strategic deals.
• Possess strong digital marketing skills and Campaign Management skills with competence in creating annual marketing plans.
• Research-driven to gather and apply market intelligence, explore new market trends, conduct competitive analysis, and suggest new strategies to align the sales goals.
• Dynamic and results-driven with good written and verbal communication skills.
• Collaborate with a diverse group of stakeholders from different parts of the world to drive effective messaging.
• Have an eye for storytelling and take a data-driven approach to offer creative solutions that positively impact the business.
• Execute challenging marketing requirements by meeting deadlines with good program management skills.
• Sound understanding of various digital channels such as social media, SEO/SEM/SMM, content syndication, programmatic campaigns, and Martech tools for effective metric tracking.

Knowledge / Skills Required:

• Interest and experience in IT services. Prior experience in B2B Marketing is preferred.
• Knowledge of digital marketing tools and techniques.
• Good communication and writing skills (both written and verbal).
• Curious about metrics, execution processes, macro trends.
• Ambitious and self-starter.
• Team player and take ownership of your tracks.

EEO/About Us

About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey.

We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Infosys provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Country: Mexico

State / Region / Province: Nuevo Léon

Work Location: Monterrey

Interest Group: Infy Mexico

Domain: Other Domain

Skillset: Domain|Marketing|Brand Management

Company: Infosys Mexico

Role Designation: 2845BMMASO Associate Marketing Manager