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Growth Marketing Director DTC Online Training Courses
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Growth Marketing Director DTC Online Training Courses
Job summary
A leading educational company is seeking a Growth Marketing Director to manage customer acquisition for online MBA-level programs priced at $5,000+. This role demands a strong background in launching D2C online courses and an ability to optimize full-funnel marketing strategies. Responsibilities include designing customer acquisition strategies, launching paid campaigns on major platforms, and leading marketing experimentation. This is a significant opportunity within an Inc. 5000 firm with excellent brand authority.
Qualifications
- Proven experience launching and scaling a D2C online course or cohort-based programme.
- Experience with a premium price point of $5,000 or higher.
Responsibilities
- Design and execute full-funnel customer acquisition strategy.
- Launch and scale paid acquisition across Meta, Google, and LinkedIn.
- Own direct-response assets including ad creative and landing pages.
- Build and optimise email CRM flows for various stages.
- Lead rapid experimentation across offers and messaging.
- Optimise CPL, CAC, and LTV.
Skills
Education
London, United Kingdom | Posted on 02/09/2026
- Skills Required D2C Customer Acquisition Training Courses
- Education/Qualifications Degree or MBA
- Category Marketing
- Right to Work in Country Eligible to Work without Sponsorship
- City London
- State/Province City of London
- Country United Kingdom
Advisory, Executive Search, Senior Appointments, Interim Management Consultants
Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.
This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.
We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.
The programme is sold globally in English, with customers in the US, Europe, and the Middle East.
This is a zero-to-one revenue stream, backed by:
- An Inc. 5000 recognised leadership and development company
- Household-name B2B clients
- Strong brand authority, IP, and warm audiences
You will own customer acquisition end-to-end.
- Design and execute the full-funnel customer acquisition strategy
- Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
- Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
- Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
- Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
- Optimise CPL, CAC, and LTV with a commercial growth mindset
- Work closely with founders, content, and partnerships teams, including the TED partnership
- Proven experience launching and scaling a D2C online course or cohort-based programme
- A premium price point experience of $5,000 or higher - (Note: a single line truncated: The bullet list is a placeholder for the original content.) }
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.