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CRM & Lifecycle Marketing Manager
Job summary
A recruitment agency seeks a CRM professional in Daliburgh, UK. The ideal candidate will manage customer engagement strategies focusing on KPIs like churn and retention while ensuring effective collaboration with cross-functional teams. This role requires proven experience in CRM or lifecycle marketing, analytical skills, and the ability to leverage data for strategy development. Strong collaboration and marketing automation skills are essential for success. The position offers a chance to significantly influence customer value and engagement across a large customer base.
Qualifications
- Proven experience in CRM or lifecycle marketing, ideally within telecoms or subscription-based industries.
- Strong analytical and commercial focus.
- Confident in using data to shape CRM strategies.
Responsibilities
- Own KPIs such as churn, retention, and product penetration.
- Identify trends and risk indicators using customer data.
- Design multichannel CRM journeys to support retention.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.