UK Senior Marketing Manager

Tbwa Chiat/Day Inc; London; On-site; GBP 45,000 - 80,000

Job description

The UK Senior Marketing Manager is accountable for liaising with our Sales, Partnerships, Global Marketing and Global Product teams to support across our full Go-To-Market (GTM) planning to execute marketing plans which support the growth of the UK & Ireland business, and where relevant, support the other Global functions. The role is also responsible for any external relationships within the region that support our Marketing strategy.

Key Responsibilities

Strategic

• Market research and analysis: Conducting market research to identify target audiences, understand customer behavior, and analyse industry trends.
• Developing short and long-term marketing plans and strategies that align with the company's overall business objectives. This includes defining target audiences, value propositions, and competitive positioning for the UK & Ireland.

Partnerships

• Support and deliver a Partnerships marketing strategy to maximise visibility and sales of brands/retailers gift cards, across all of Prezzee’s distribution channels (consumer, business and strategic partner channels) whilst generating revenue for Prezzee.
• Use data and customer insights to plan, execute and measure brand partner (i.e. Asda, lastminute.com etc) marketing campaigns in collaboration with the UK & Global Partnership team.
• Accountable for end to end planning, setup, testing, implementation and post campaign reviews of brand partner campaigns.
• Seek and manage brand approvals for all campaigns across all channels (consumer, business and strategic partner) for the UK and Ireland.

Campaign & Content Management

• Develop and execute all local B2B UK campaign & content calendar to drive new and repeat business for the UK & Ireland.
• Support the wider Global team with the implementation of B2C & B2B global campaigns (UK & Ireland web banners, eDM execution, Gift Card SKU implementation).
• Own and manage Prezzee’s CMS (Content Management System) changes for the UK & Ireland.
• Work with the UK B2B Sales team and Partnerships team to manage, facilitate and execute any conferences or events to help drive business objectives.
• Liaise and work with the marketing team to ensure campaigns are running to deadlines.
• Develop briefs with stakeholders internally and externally to ensure briefs are aligned to the business strategy and are clear and concise.
• Content creation: Overseeing the creation of engaging and informative content for local marketing materials, websites, blogs, and other platforms.
• Execute end to end campaigns including but not limited to managing relationships with legal, working with the relevant systems e.g. CMS, SKU manager, django and uploading and testing SKUs, T&Cs, greeting cards, setting up promos, building emails and other relevant administrative tasks to support campaign execution.
• Performance tracking and analysis: Monitoring and analysing the performance of marketing campaigns, measuring key metrics, and generating reports to track progress and identify areas for improvement.
• Develop and maintain relevant internal and external partnerships to develop mutually beneficial relationships that deliver results and provide reporting and analysis including reports, insights and recommendations.

Local PR Management

• Work with Prezzee’s UK PR agency to establish a plan that aligns with Prezzee goals.
• Seek legal approval for content and communicate with the global marketing team to ensure consistency of approach for any global campaigns.

Product Campaigns

• Work with the global marketing & product teams to ensure tight collaboration and seamless execution of go-to-market and product enhancements.
• Design and execute UK GTM plans for existing products and new product launches to support Prezzee’s objectives which could include inbound lead generation, increase in sales, increase in adoption.
• Analyse product marketing performance and create post implementation reviews for the business to continuously improve.

Global Integration

• To support Global strategies and the growth of the business you will have a dotted reporting line into the global team.
• As a regional hub for the Global business, part of this role will be working with the Global teams to drive efficiencies and effectiveness for all of our campaigns.
• Integral to this role is to share knowledge, insight and work together to ensure that we are driving to be best-in-class across all regions.
• Run marketing stand ups, take a leadership role in ensuring UK team members update their initiatives to keep within campaigns to deadlines.
• Be responsible for the final check of all campaign execution including minimising mistakes, checking formatting, spelling, grammar, rendering on devices (web, mobile etc) and a professional look and feel for Prezzee that meets the brief.
• Ensuring the global brand guidelines are followed to ensure consistency across the globe & the global vision and direction of the brand.

What We Are Looking For:

• 6-8 years of experience in a senior marketing or campaign management role, with a proven track record in developing and executing marketing strategies.
• Comfortable working across multiple teams, including Sales, Account Managers, Partners, and Global teams, with the ability to influence and align stakeholders.
• Strong ability to use data and insights to guide campaign decisions and optimise performance.
• Experience in end-to-end campaign management, from planning and execution to analysis and reporting.
• Excellent written and verbal communication skills, with the ability to build and maintain relationships with key stakeholders, both internally and externally.
• Comfortable using CMS, Microsoft Office (Excel, Word, PowerPoint), and other marketing tools to execute campaigns and manage content.
• Ability to thrive in a fast-paced and sometimes ambiguous environment, with a focus on delivering results.

Prezzee is a global digital gifting platform that creates human connections through remarkable gifting moments. We create leading digital gift solutions for consumers, businesses and 1000+ brand partners across the world. Founded in 2014, Prezzee has evolved from a two person Australian start-up to a global business with teams and operations in North America, United Kingdom, Australia and New Zealand.

Prezzee is an Equal Opportunity employer. We believe that diversity is the key to building the best products for our customers, team culture and growing our global business. Our diversity mission is for our people to be their most authentic selves, to inspire, innovate and celebrate within a culture of belonging. We do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.