Social Media Senior Manager

Ipsos; London; Hybrid; GBP 40,000 - 80,000

Job description

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Job Description

Role overview

The Social Media Senior Manager will play a pivotal role in expanding Ipsos' brand presence, audience reach and impact, as well as building our profile with our key audiences, including our commercial pipeline and younger people.

This role demands a strategic and creative individual with a deep understanding of social media dynamics and a passion for crafting engaging content. The successful candidate will be a data-driven leader, adept at leveraging analytics to optimise campaigns and demonstrate impact.

Ipsos UK offers a hybrid working environment, 3 days in the office and working the rest from home.

What will I be doing?

These are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation, this may vary as different opportunities arise:

1. Social Media Strategy: Create a plan to engage your target audience, including Gen Z, with content tailored to each platform. Define KPIs and a content calendar aligned with business goals.
2. Content Management: Develop engaging content across formats, reflecting brand guidelines and organizational values.
3. Campaign Execution: Plan and run social media campaigns to promote various initiatives, collaborating with stakeholders.
4. Social Listening: Monitor mentions, trends, and competitor activity to identify opportunities and manage risks.
5. Performance Analysis: Track metrics like engagement and reach to assess campaign effectiveness and report to stakeholders.
6. Website Upkeep: Ensure website content is current, relevant, and engaging, collaborating to optimize user experience.
7. Employee Advocacy: Empower employees as brand ambassadors by creating content, providing training, and tracking effectiveness.
8. Team Collaboration: Mentor colleagues, share best practices, and represent the UK and Ireland region in social media projects.
9. Industry Trends: Stay current on emerging platforms, tools, and best practices to keep Ipsos innovative.
10. CEO Social Media: Develop and implement a strategy to enhance the CEO's personal brand, aligning with organizational messaging.

What do I need to bring with me?

Background:

1. Proven track record of success in developing and implementing social media strategies in B2B organisations.
2. Bachelor's degree in marketing, communications, or a related field or equivalent experience.
3. Experience developing and managing employee advocacy programmes is highly desirable.

Skills:

1. Deep understanding of social media platforms, algorithms and best practices.
2. Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
3. Strong analytical skills, with experience using social media analytics tools to track performance and generate insights.
4. Experience managing social campaigns and demonstrating ROI and impact.
5. Ability to work independently and as part of a team.
6. Strong project management and organisational skills, and experience of working with senior leaders.

Behaviours:

1. Analytical thinking
2. Resilience, flexibility and agility
3. Creative thinking
4. Motivation and self-awareness
5. Technological literacy
6. Empathy and active listening
7. Curiosity and lifelong learning
8. Service orientation and customer service

What is in it for me?

Ipsos UK offer an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.

In addition to this we have a fantastic Learning & Development offer delivered through a mix of face to face, online or on-demand; you can read more by clicking here.

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.

Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!