Social Media Content Creator

Budweiser Brewing Group (AB InBev); London; On-site; GBP 25,000 - 45,000

Job description

Seniority Level: Entry level

#Dreambig

#Draftline

We’re the award winning in-house agency of AB InBev. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. Our mission is to unleash creativity by making more culturally relevant, award-winning and future proofed work from within for the beer brands we have in our portfolio, such as Stella Artois, Budweiser, Corona, Leffe, Camden and Goose Island to name a few. In fact we have more than 500 different brands across the globe.

Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work.

Within draftLine, we are proud to embrace individuals from a breadth of backgrounds and viewpoints. Our current team have skills in 10 languages and are always keen to put these for great use within their work or when having fun together.

Our dream at draftLine is to create culture by reflecting it with a workplace and community that prioritizes and celebrates diversity, equity, and belonging.

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser and Stella Artois, crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!

We are seeking a creative and passionate Social Media Content Creator to join our social media team at draftLine. In this role, you will be responsible for developing and executing engaging content across our global social media platforms, bringing the brands to life for audiences worldwide. Collaborating closely with our agile team of social specialists you will play a pivotal role in shaping our social media presence.

We would love you to:

• Content Creation: Develop high-quality, engaging content—including text, images, and videos—for various social media platforms. Ensure all content aligns with the brand’s voice and appeals to our audience.
• Content Strategy and Planning: Collaborate with the brand marketing teams to understand short-term and long-term marketing targets and develop content strategies accordingly. Maintain a content calendar to schedule posts and ensure consistent content delivery.
• Trend Monitoring and Innovation: Stay abreast of the latest social media trends, tools, and best practices. Utilise social listening tools to identify cultural trends and opportunities, turning insights into actionable content ideas.
• Community Engagement: Actively engage with our online community by responding to comments and messages, fostering a positive and interactive brand presence.
• Collaboration: Work closely with cross-functional teams, including designers, videographers, and marketing professionals, to produce cohesive and impactful content.
• Performance Analysis: Monitor and analyse content performance metrics using analytics tools and adjust strategies to improve engagement and reach.
  
  

Skills:

• Creative Proficiency: Strong ability to create visually appealing and engaging content. Proficiency in Adobe Creative Suite is essential.
• Platform Expertise: In-depth understanding of various social media platforms, particularly the Reels/TikTok landscape and trends.
• Analytical Skills: Experience with social listening tools and analytics platforms to measure content effectiveness and inform future strategies. Familiarity with tools such as Brandwatch and Emplifi is preferable.
• Communication: Exceptional verbal and written communication skills, with attention to detail.
• Adaptability: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• Team Collaboration: A proactive team player with a positive attitude, eager to collaborate and contribute to team success.
  
  

Experience:

The ideal candidate will have prior experience in social media content creation, preferably within the FMCG or alcohol sectors, sports and music is also desirable. A proven track record of developing content that drives engagement and brand loyalty is essential.

Must haves:

• Portfolio (share it in your application)
• Applications without portfolio will not be considered.
  

We also offer great Benefits & Perks package!

• 18 month fixed term contract with the possibility to extend beyond this and eventual permanent contract
• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 5 employee networks to support diversity and inclusion
• Global Bonus
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver
  
  

What you can expect from us:

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.

So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just be the right candidate to help us create a future with more cheers.