Social Media & Content Specialist

Location: UK-based preferred | Reports to: Global Campaigns Manager
Team: Campaign Creators (working closely with Jonny, Nikita, Evelyn, Mathilde, Caroline & Ian)

About Swoop

Swoop is on a mission to empower businesses across the globe by making it easy to access funding and savings solutions. With award-winning technology and a growing global presence, we combine smart tools with smart people to help SMEs grow. We’re now looking for a driven, data-led, and creative content specialist to help us scale our brand and community impact.

About the role

Swoop is looking for a strategic, creative, and organised content specialist to take ownership of content creation across all channels, with a particular emphasis on social media and data-driven storytelling.

You’ll lead the planning, production, and execution of content that:

• Builds brand equity
• Generates traffic and sign-ups
• Delivers hard-hitting, publishable stories using internal data

You will manage and mentor our Social Media & Video Content Assistant, collaborating across the wider Campaign Creators team and working closely with the Global Campaigns Manager. This role requires someone with a sharp editorial eye, a growth mindset, and the ability to turn ideas into engaging, impactful content, with hooks and features to retain attention throughout.

There’s strong potential for this role to evolve into a Content Lead, owning and scaling Swoop’s cross-channel content strategy.

Key responsibilities

• Build and maintain a structured content calendar aligned to campaign and business goals.
• Research trends, analyse Swoop’s data, and monitor competitors to generate fresh content ideas.
• Write, brief, or oversee the creation of content across social, video, and email.
• Develop video content strategies—especially for LinkedIn, Instagram, TikTok, X, and Facebook—with an eye for viral, engaging formats.
• Explore and introduce AI-driven tools to boost creative efficiency and production quality.
• Maintain brand consistency by collaborating with the Campaign Creators team and overseeing editorial style and tone.

Performance tracking & optimisation

• Build and monitor reports on content performance (engagement, reach, conversion).
• Work with the Global Campaigns Manager to build HubSpot dashboards and track content ROI.
• Develop and roll out a retargeting strategy, ensuring Swoop visitors and engaged users are continuously nurtured.
• Stay ahead of best practices in organic social, conversion-driven content, and performance optimisation.
• Collaborate with the Advisor team to improve Advisor showcase pages.
• Work with the SEO team to develop content that supports landing page engagement and CRO.
• Support cross-functional campaigns in collaboration with Product Marketing, SEO, Paid Media, and Partnerships.
• Manage and develop the skills of the Social Media & Video Content Assistant, ensuring aligned output and quality growth.

Success metrics

• Lead generation – Number of leads generated through social and content-driven campaigns
• Revenue impact – Revenue attributed to content (tracked via HubSpot/CRM)
• Engagement growth – Social media reach, shares, comments, and interactions
• Retargeting performance – Conversion rates from content-based retargeting
• Content calendar execution – A well-organised, consistently updated calendar
• Team collaboration – Strong partnership with internal stakeholders and your direct report
• Data-driven storytelling – Frequency and quality of content informed by internal insights

What we’re looking for

• Proven experience in revenue-driving content creation, preferably in B2B, fintech, or SaaS
• Deep understanding of social platforms and what performs on each
• Strong writing, briefing, and editorial skills
• Experience using or knowledge in tools like HubSpot, Slack, Canva, Figma, ChatGPT or other creative/AI software
• A self-starter with the ability to work cross-functionally, globally, and manage multiple projects
• Someone who thrives in a fast-paced, collaborative, creative team environment

Does this sound like the role for you? If so, please send your CV and brief introduction to yourself in the email body copy to careers@swoopfunding.com