SEO Content Specialist

Stowe Family Law LLP; Chester; Hybrid; GBP 30,000 - 38,000

Job description

If I had six hours to chop down a tree, I’d spend the first four sharpening the axe.

Imagine you’re building a house. Spending time on drawings and plans to get the foundations absolutely perfect gives you a structure to quickly build, without issues down the line.

You might not expect it, but at Stowe Family Law, digital marketing is at the forefront of our growth and the overall success of the business. As an SEO Content Specialist, you put in place those foundations, structure and strategy that drive organic growth and boost our digital presence. This role is crucial to our overall strategy and for us to make a real impact on our clients who are often going through some of the most difficult times in their lives.

Here’s what you’ll love doing:

1. Create SEO content that matters: Develop high-quality blog posts, service pages, and local content optimised for target keywords, helping to boost our visibility and drive organic traffic.
2. Refine and optimise existing content: Spot content gaps and refresh older posts to ensure everything meets the latest SEO standards and continues to drive organic traffic.
3. Manage content calendars: Keep a consistent flow of content that aligns with local and national SEO goals, while keeping stakeholders in the loop to meet deadlines.
4. In-depth keyword research: Find the content opportunities we’ve been missing, align with search intent, and create the content that our audience is actively looking for.
5. Measure and improve performance: Work with the SEO Manager to assess content effectiveness and adjust strategies based on data from Google Analytics and SEO tools, so we can continue to improve and adapt.

About Us:

Stowe Family Law LLP is the UK’s largest specialist family law firm, known for providing exceptional support to clients when they need it most. We have over 400 colleagues working across 90+ locations, creating a strong foundation for future growth.

As part of this team, you’ll collaborate with our PPC, Web Strategy & CRO teams, and our Brand & Content team to drive our digital presence forward.

What You’ll Bring to the Table:

• 3+ years of experience in SEO content creation, with a strong portfolio showcasing your work.
• Proven ability to create optimised content that drives organic traffic and meets search intent.
• Understanding of SEO best practices, including keyword research, content optimisation, and internal linking.
• Experience managing content calendars and collaborating with multiple teams to meet deadlines.
• Proficient in CMS (WordPress) and SEO tools like SEMrush, Ahrefs, and Google Analytics, with excellent writing and editing skills.

Salary, Hours & Location:

• Salary: Up to £38,000 (DOE)
• Hours: Full-time (35 hours)
• Location: Ideally Leeds or Manchester, with travel to these locations once or twice a month for team meetings. Our teams work 80% from home and 20% in their local office – you design how this looks.

Benefits

• Bonus
• A wellbeing culture including Mental Wellbeing days, and access to counselling sessions
• Volunteering leave
• Diversity public holidays
• 26 days holiday
• Enhanced adoption, maternity and paternity pay
• Paid leave for fertility treatment
• Emergency dependants leave
• Bereavement leave
• Medicash health insurance - 24/7 GP’s, dental, counselling, gym discounts
• Training grants
• Life Assurance
• Contributory pension
• Flexible working