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Senior National Account Manager, Off Trade

Mark Anthony Group

London

Remote

GBP 50,000 - 90,000

9 days ago

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Job summary

An established industry player seeks a dynamic Senior National Account Manager to spearhead the launch of an innovative hydration drink. This role involves building strategic relationships with major UK grocery retailers, managing a successful RTD portfolio, and driving impactful sales strategies. Join a passionate team that values ownership and collaboration, and be part of a company that is committed to delivering premium experiences in the beverage market. If you're a results-driven professional with a strong background in sales and account management, this opportunity is your chance to make a significant impact in a fast-paced environment.

Qualifications

  • 10+ years of experience in sales or account management within FMCG.
  • Proven track record of launching brands with major UK grocery retailers.

Responsibilities

  • Drive brand launch and manage relationships with key grocery customers.
  • Lead negotiations and monitor account performance for growth.

Skills

Sales Management

Account Management

Category Management

Negotiation Skills

Communication Skills

Problem-Solving Skills

Education

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Bachelor’s degree in Commerce

Job description

About us

Mark Anthony Brands is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. Mark Anthony Brands is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location

This role is Remote / Home Office, with extensive travel (up to 3-4 days a week) across the UK to key national accounts and distribution channels, and can include overnight stays as needed.

What you’ll do

As our new Senior National Account Manager (SNAM), you will take on our successful RTD portfolio in existing Grocery Mult’s and play a pivotal role in launching Mas+ by Messi, a new-to-world hydration drink co-created with Lionel Messi. Mas+ is set to disrupt the soft drinks market with its better-for-you, better-tasting formula.

You will take full ownership of driving this brand’s launch within key Grocery Mult’s customers, building strategic relationships with major UK grocery multiples, and accelerating our broader beverage portfolio’s growth.

Additional key responsibilities include:

  • Managing and developing existing BWS relationships across our existing RTD portfolio with key grocery customers, owning full P&L responsibility for your account base.
  • Leading the launch, development, and execution of Mas+, focusing on impactful in-store and online rollouts.
  • Utilizing existing relationships and industry knowledge to open new business opportunities and deliver high-impact launches with the UK’s biggest retailers.
  • Crafting compelling sales narratives in partnership with Marketing and Category teams to secure new listings, expand distribution, and activate impactful promotions.
  • Leading negotiations on commercial terms (including pricing, promotions, and trade spend) that align with both customer goals and MAB UK’s strategic objectives.
  • Monitoring account performance and analyzing trends to identify opportunities for growth, ensuring ongoing brand success and profitability.
  • Collaborate closely with cross-functional teams (Supply Chain, Finance, Category, Marketing) to design and execute integrated account strategies that drive brand visibility and operational efficiency.
What you’ll bring
  • 10+ years of experience in sales, account management, or category management within FMCG, more recently within the soft drinks category at a grocery level.
  • Bachelor’s degree in Business, Marketing, Commerce, or a related field.
  • A proven track record of successfully launching and building brand presence with major UK grocery retailers.
  • Strong commercial acumen with the ability to manage P&L, drive strategic negotiations, and optimize promotional activities.
  • Excellent communication, collaboration, and stakeholder management skills, with a data-driven mindset.
  • Full clean UK driver license.
Who you are
  • Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
  • Sophisticated organization skills including the ability to prioritize and manage multiple projects.
  • Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
  • Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
  • Passionate about innovation and possess a deep understanding of the drinks market landscape.
  • Self-motivated with a sound sense of ownership and accountability.
  • Excellent problem-solving and project management skills.
  • Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

________________________________________________________________________

At MABIUC, we live by our 5 Core Values every day:Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

________________________________________________________________________

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.

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