Senior Manager, Performance Marketing (App Analytics)

ENGINEERINGUK; London; Hybrid; GBP 60,000 - 100,000

Job description

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Senior Manager, Performance Marketing (App Analytics)

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.

Senior manager, Performance Marketing

Introduction to team

Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.

This is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.

In this role you will lead a team of Performance Marketing Managers to manage and optimize a global P&L for paid app marketing. You will establish principles and the long-term vision to lead the highly data driven paid app team with clear goals. You will influence various teams cross functionally including finance, data science, brand creative, product and engineering to drive your channels success. You have ownership of paid app performance and will communicate trends and drivers to senior leadership.

In this role, you will:

• Lead and mentor a team of Managers and Analysts
• Own budget management and run ROI steering assessments independently
• Use your analytical expertise to draw relationship between data and performance, size opportunities to drive actions
• Independently develop channel strategy and testing roadmap, determine different phase milestones and priorities
• Lead process improvements and identify opportunities for operation automation
• Implement reporting and dashboards
• Proactively share industry trends, test results, partner updates, stay on top of the evolving app industry

Experience and qualifications:

• Master`s or Bachelor`s in Computer Science/Mathematics/Engineering/Statistics or related technical field, or equivalent related professional experience in applied analytical and statistics
• 8+ years of relevant experience in tech and highly analytical environment
• Able to identify methods for collecting data, performing advanced data analyses, articulating findings with strong hands-on approach
• Experience managing online growth marketing channels (SEM, paid app, etc) including optimization of complex auctions at scale
• SQL/ Tableau expertise - Python or R is a plus
• Excellent presentation and communication skills
• Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
• Seasoned team leader who guides employee`s development, prioritizes team morale and productivity
• Knowledge about mobile measurement best practices and app analytics platforms such as Branch, Appsflyer, etc is a plus

#LI-MF2

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.