Senior Lisencing and Brand Manager

DFS; England; Hybrid; GBP 40,000 - 80,000

Job description

Opportunities like this are rare, so to say we're excited about this one would be an understatement. It’s a hybrid working role, with 3 days in our office in Doncaster and 2 days at home. You’ll be working with Kellie, who heads up our upholstery and brand team, and joining a wonderful, lively bunch who absolutely love what they do!

As the Senior Licensing and Brand Manager at DFS, you will be responsible for:

1. Developing and executing a comprehensive brand licensing strategy to maximize DFS brand presence in the upholstery/home market.
2. Identifying and securing licensing agreements and house brand propositions.
3. Managing the licensing portfolio to ensure compliance with contractual agreements and driving commercial success.
4. Ensuring all obligations are met from both sides, to deliver the required minimum guarantees.
5. Identifying and negotiating licensing agreements in line with objectives, ensuring that agreements align with the DFS brand values and objectives.
6. Continuous exploration of commercial opportunities within the portfolio (license and own brand propositions) to leverage and maximize each collection/partnership.
7. Leading contract negotiations with rights holders and licensors to ensure favorable terms.
8. Ensuring compliance with intellectual property (IP) rights, trademarks, and brand guidelines.
9. Monitoring and enforcing licensing agreements, including securing agreed royalty payment deals and contract renewals.
10. Collaborating with product development teams to source unique and exclusive product opportunities.
11. Overseeing control on authenticate products for licensors to maintain product integrity.
12. Helping identify new product opportunities for the license and own brand propositions.
13. Developing and managing the licensing spend and performances, setting financial targets and revenue goals.
14. Tracking and reporting sales performance of licensed products and optimizing strategies for growth.
15. Implementing pricing strategies to maximize profitability.
16. Working closely with the marketing, online, retail, and in-store property teams to promote licensed products through channels.
17. Developing brand plans to enhance brand offering via the partner and licensing program.
18. Attending industry trade shows and expos to foster relationships and expand the licensing portfolio.
19. Inspiring and motivating internal teams to achieve commercial objectives.
20. Providing line management, guidance, and mentorship to foster talent and drive team performance.

The role is for you if:

1. You have 3-5+ years of experience in licensing or brand partnerships.
2. You possess strong negotiation skills with experience in contract management and intellectual property licensing.
3. You have a deep understanding of the home industry and interior trends.
4. You demonstrate strong leadership and team management skills.
5. You have excellent communication and relationship-building abilities.
6. You are proficient in financial analysis and revenue forecasting.

DFS Benefits:

1. Company Car or Car Allowance
2. Excellent salary plus company bonus, plus extensive benefits package
3. Progression and Development opportunities to grow your skills
4. A huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell)
5. Generous holiday allowance – the time you need to rest and relax and the longer you’re with us, the more time you’ll get! Opportunity to purchase additional holidays each year!
6. Enhanced maternity, paternity, and adoption leave to give you the time you need to settle in with your new family member
7. Access to a range of high street & online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.
8. Discounted Gym and Cinema memberships to help you unwind
9. Group Pension Scheme
10. Group Sharesave Scheme
11. Life Assurance & Company Sick Pay
12. Full comprehensive training
13. Paid days to volunteer each year

Contact Details:
DFS
Tel: [phone]
Contact: Stacey Williams
Email: [e-mail]