Brand Development Manager (North West England) (On Trade)

312 - Brand Development Manager (North West England) (On Trade)

Posted: 14/03/2025 14:34 Salary: DOE Location: Remote Worker Level: Core - Sales Deadline: 01/01/9999 23:59 Hours: 35.00 Benefits: Benefits Job Type: Permanent

Brand Development Manager (On Trade) – Whisky & Gin Sales

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best loved brands including Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. Please browse our websites and social channels and immerse yourself in our award-winning portfolio of brands.

Location: North UK (Manchester-based, with travel to Leeds & Liverpool)

Salary: Competitive + Bonus + Benefits

Must have: Full, clean driving licence

What You’ll Be Doing:

• Winning & Growing: You’ll secure and manage premium-prestige independent Free Trade accounts, expanding our footprint in the On Trade sector.
• Strategic Selling: Work alongside RTM, National Accounts RSMs, and IFT BDEs to smash KPIs and exceed budgets.
• Building Relationships: Develop long-term partnerships with wholesalers, operators, and key industry players.
• Spotting Opportunities: Identify and capitalise on new business prospects, using your commercial acumen to drive sales and distribution.
• Representing Ian Macleod Distillers: Be the face of our brands across the trade, championing our portfolio with passion and expertise.

Who We’re Looking For:

• A commercially savvy, results-driven sales professional with a deep understanding of the whisky and gin market.
• Someone with a strong track record in On Trade sales, particularly in the independent Free Trade sector.
• A skilled negotiator and deal-maker, confident in securing profitable partnerships.
• An excellent communicator with a knack for building lasting relationships and influencing key stakeholders.
• A proactive, adaptable team player who is always seeking new and better ways of working.

If you’re ready to take your career to the next level, we’d love to hear from you!

Apply now and let’s toast to your success!

Applications are invited by clicking on our portal and submitting your CV, answering some key questions and submitting a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for.

***No Agency Contact***

Proudly supporting the #OpenToWork movement.

JOB PROFILE

Job Title: Brand Development Manager (On Trade)

Department: UK Sales

Reports to: Sales Controller, On Trade

Function: UK Business Unit

Direct Reports / Reporting Lines: 0

ROLE SUMMARY

A commercial and innovative On Trade salesperson, with strong whisky and gin knowledge to manage and win premium-prestige Independent Free Trade accounts within the On Trade.

ROLE DESCRIPTION

Responsibilities:

• Customer management c 150 accounts (including groups <20 sites).
• Supported by the HOS IFT, take full account management responsibility including discretional investment for allocated accounts.
• Work within segmentation model and achieve targeted product mix.
• Use all Customer Systems and Portals daily to load pricing, forecast, promotions, OOS issues, Sales and ROS.
• Collaborate with supply chain on forecasts using customer data analysis of demand forecasting and admin.
• Review and adjust plans against call and customer targets, building solutions to challenges and opportunities.
• Ensure effective use of CRM including quality of data, usage and reporting.
• Build and implement territory plan and feedback market opportunities and risk to Controller.
• Work with Customer Marketing, Brand, Advocacy and Distillery teams to delight consumers and customers.
• Active in trade with minimum 4 days a week in trade.
• Networking and building our reputation at events meaning regular time evening and weekend events is required.

PERSON PROFILE

Skills:

• Extensive knowledge of Whisky, Gin and premium/prestige spirits market
• Experience of growing brands in premium & prestige On Trade
• Skilled negotiator
• Cross-functional excellence, with ability to work in partnership with stakeholders
• Commercial acumen and P&L understanding
• Expertise in opening new business
• Ability to develop long-term and effective customer relationships to build business