Regular Giving Campaigns Manager

Brasenose College, University of Oxford; Oxford; On-site; GBP 34,000 - 41,000

Job description

Regular Giving Campaigns Manager

Application Deadline: 22 April 2025

Department: Development

Employment Type: Permanent - Full Time

Location: Brasenose College

Compensation: £34,982 - £40,855 / year

Description

The Regular Giving Campaigns Manager will play a key role in growing donations to the College’s Annual Fund by leading on the strategy, execution, and analysis of fundraising campaigns to drive funding for student support. This includes managing telethon campaigns, digital and print appeals, and ensuring smooth delivery with internal and external partners.

The role also includes stewardship and retention activities, such as publicizing the impact of regular giving and managing the 1509 Society donor circle. The manager will support major donor identification and growth, oversee the regular giving budget, and stay updated on fundraising trends and best practices. There is some CRM and data management, focusing on donor segmentation, analysis, and improving data quality.

This role is critical to increasing participation among alumni, ensuring sustainable funding for student support and College priorities.

Key Responsibilities

Campaign Planning, Execution & Analysis

• Lead all Annual Fund campaigns, including telethon, giving day, digital and print appeals, which seek to generate funding towards student support, increasing participation among alumni and community base year-on-year. Work with external vendors and internal stakeholders to ensure smooth campaign delivery.
• Plan, lead and execute all telethon campaigns including caller recruitment; training and supervision of callers; production and distribution of pre-call and post-call materials; data segmentation, handling, and analysis to ensure smooth-running of campaigns.
• Prepare Annual Fund communications such as leaflets, letters, and other materials from idea through to drafting, design, printing, and mailing.
• Analyse the efficacy of past appeals to improve performance and lead on identifying trends and donor interests to significantly improve the targeting of appeals.
• Produce reports on progress of Annual Fund activities with relevant metrics and propose appropriate responses to these results.
• Establish and maintain an understanding of the College’s academic objectives and their relationship to the Development Team priorities.
• Understand the financial position of the College and be confident in articulating how Development activity impacts upon the work of the College, both now and into the future.
• To be responsible for the regular giving budget and resources.

Stewardship, Engagement & Retention

• Help publicise the impact of regular giving to alumni and friends of the College, including writing for newsletters, the website, and social media.
• Develop and deliver stewardship activities for regular donors.
• With colleagues, ensure timely follow-up on pledge renewals and recurring gifts to improve donor retention and engagement.
• Manage and grow the 1509 Society donor circle, and work with the Development Director and Senior Development Executive to identify regular donors to move into the pool of potential major donors.
• Attend relevant College, donor and alumni events throughout the year as required.

CRM & Data Management

• Manage and update donor data in the CRM to ensure accurate and secure record-keeping.
• Analyse fundraising data to track performance and refine strategies.
• Ensure compliance with data protection regulations and proper stewardship of donor information.

Training

• Demonstrate a commitment to ongoing learning and development and participate in training relevant to the role.
• Keep up to date with regular giving trends, benchmarking, best practice, professional standards, regulations, and new approaches.

General Duties
The post holder will be required to:

• Be familiar with, and work in accordance with, all College’s policies and procedures.
• Participate in training and development required by the College.
• Be willing and prepared to undertake any other duties as directed by the Development Director. The job description may be subject to review in consultation with the postholder.
• Be vigilant and take responsibility for ensuring the Development department and College property and equipment is kept safe at all times.
• Ensure all personal data relating to individuals is kept confidential in accordance with College policies and relevant data protection regulations.

Person Specification

Essential skills

• Experience in regular giving, fundraising or marketing within a nonprofit, higher education, or similar environment.
• Strong communication and writing skills with the ability to craft compelling donor appeals and stewardship content.
• Ability to plan, manage and execute multiple fundraising campaigns and meet deadlines.
• Attention to detail, particularly around donor data management and gift tracking.
• High degree of professionalism, tact and diplomacy, and commitment to donor confidentiality and data protection.
• Ability to work well with internal teams and external agencies to coordinate campaign execution.
• An understanding of digital marketing and the use of social media in fundraising.

Desirable skills

• Educated to degree level or equivalent
• CRM/database management experience, particularly with fundraising platforms (preferably Raiser’s Edge)
• Experience managing telethon, Giving Day, or other mass fundraising campaigns, ideally in a higher education setting.
• Knowledge of best practice and trends in fundraising for education and alumni engagement.
• Familiarity with the University of Oxford or a collegiate university environment.
• Experience of recruiting and working with young adult volunteers in a professional setting.

Terms and Conditions of Employment

AppointmentThis appointment is offered as a full time, permanent contract. There is an initial probationary period of six months. The appointment will be conditional on verification of the successful candidate’s ‘Right to Work’ checks and subject to the receipt of satisfactory references and medical clearance through the University’s Occupational Health Services.

SalaryTo be paid on the College Grade 6 scale depending on experience. Advancement up the scale is on merit.

Hours of workFull time 35 hours each week. Standard hours are from 9am until 5pm, with an unpaid hour taken for lunch, Monday to Friday. Certain events in Development will require attendance outside of these core hours, notably the annual Telethon which is run over 2-weeks, and will likely amount to two weekends, plus 2 extra hours per day for 1-week. The postholder will be required to work the hours necessary to fulfil the job requirements and subject to operational needs. A willingness and ability to adopt a flexible approach to working hours and duties is essential according to the requirements of the College.

Benefits

• Pension - Eligibility to the Oxford Staff Pension Scheme (OSPS). The successful candidate will be entered into this scheme automatically on joining, but on-going membership of the scheme is optional.
• Salary Exchange Scheme - If you join the Oxford University Staff Pension Scheme you will also be enrolled into the Salary Exchange Pension Contributions Scheme on or around three months after joining Brasenose staff. This scheme is financially advantageous both to the employee and the College as the employer.
• Annual leave - The holiday year begins on 1 January and ends 31 December. The paid holiday entitlement for a full-time contract is six working weeks (30 days) annual leave (5 days to be taken over Christmas break) plus statutory Bank Holidays. The remainder to be taken at such times and shall be mutually convenient, and agreed in advance. Bank Holidays which fall within the full terms of the University of Oxford are normally worked, for which compensatory time off in lieu will be given. The holiday year runs from 1 January to 31 December.
• Meals - Employees are entitled to take lunch free of charge, when the kitchen is open.
• Welfare Support - Employee Assistance Programme – a free confidential telephone helpline and online medical guidance. Free annual flu jab.
• Travel Pass Loan - a discounted travel scheme is available with monthly deductions from salary.
• Cycle to Work Scheme/Bike Loan - monthly deductions from salary.
• Sports Facilities - Access to the University Sports club.
• University Card - for discounts in shops, cafes and restaurants and University Leisure facilities.