Product Marketing Graduate

YouGov; London; Hybrid; GBP 25,000 - 35,000

Job description

At a glance:

• Location – London, United Kingdom
• Start Date – August 2025
• Contract Type – 12 months Fixed Term Contract
• Working Arrangement – Hybrid

Here’s a summary of the role:

Are you interested in the reality of how companies can stand out to their audience? If you’re creative, analytical, and excited by the idea of collaborating with product, marketing and sales teams with a mix of strategy, storytelling and market insight, this is the perfect opportunity to start your career in product marketing!

Product Marketing focuses on being the voice of the customer and championing their needs – we make sure they understand how YouGov can help them.

As a Product Marketing Graduate, we’ll work closely with you to help develop the marketing and communication skills you need to create impactful materials, support global sales teams and take new features and products to market. With YouGov’s diverse offering that serve all industries, this hands-on role offers a huge growth and learning opportunity in a fast-paced company.

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

• Product Marketing & positioning: Assist on developing key messaging and positioning for the solutions we sell to our clients, understanding how to create and work with Ideal Customer Profiles / personas.
• Content creation: Support on copywriting for sales enablement and marketing materials – think PowerPoints, one pager PDFs, website and email copy.
• Collaboration & communication: Collaborate with global marketing teams, social media, PPC, and marketing automation teams to optimize campaigns and understand how teams connect.
• Campaign development & execution: Assist in the planning and execution of go-to-market strategies for new product launches and feature updates.
• Competitor intelligence: Conduct competitive research to help differentiate our products from others in the market.
• Performance tracking & reporting: Learn how to monitor campaign performance to use insights for data-driven decision-making; to optimise future content creation and marketing strategy.

These are the essentials you’ll need to get an interview:

• A degree in Marketing, Business, Communications or a related discipline with interest in these areas
• Native English language skills with an interest in content development and storytelling
• A collaborative team player who’s comfortable building relationships with people from different departments and regions

This role is ideal for someone looking to learn more about and develop their career in Product Marketing, whilst gaining real, hands-on experience in a global business. If you’re eager to learn, thrive in a fast-paced environment, and want to make an impact, we’d love to hear from you!

It would be great if you had these to, but we’ll support you if you don’t:

• Proficiency in Microsoft Office Suite
• Strong analytical skills and a willingness to learn how to interpret marketing data
• Curiosity and willingness to learn new skills
• Highly organised and detail-oriented

What to expect from the hiring process:

• Call with Talent Partner
• Assessment/Practical Interview
• Final Interview with the hiring team

Graduate Programme Overview:

Our Graduate Programme is designed to accelerate your career and provide a comprehensive foundation for success. Here's what you can expect:

• 12-Month Development Programme: A structured programme featuring role-specific training and professional skills development to equip you for success.
• Real-World Experience: Engage in meaningful tasks and projects, gaining hands-on experience from day one.
• Exposure to Senior Leadership: Benefit from direct interactions with our CEO, graduate sponsor, and functional leaders, offering invaluable insights and mentorship.
• Comprehensive Support System: Enjoy continuous guidance from the People Experience and Development team, as well as your dedicated line manager.
• Pathway to Promotion: Successful completion of the programme can lead to a permanent role and promotion, contingent on your performance.
• Graduate Alumni Network: Stay connected with your cohort and join a vibrant community of programme alumni to support your long-term growth.

Our programme offers an incredible opportunity to build your skills, expand your network, and shape your career in a supportive and dynamic environment.

What can we offer you:

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

• A cohesive, fun, inclusive and supportive team environment.
• From day one, you'll have the opportunity to engage with our fast-paced, innovative teams and make meaningful contributions. We encourage innovative thinking, and when combined with our collaborative culture, it creates an enjoyable and inspiring experience for all.
• A good work-life balance. Because we all work better when we are rested. Your wellbeing is as important to us as your career growth. Access curated resources for your physical, mental, financial, and social wellbeing at your convenience, anytime, anywhere.
• Exclusive LinkedIn Learning license offering unlimited access to a vast library of high-quality, expert-led training courses that are designed to elevate your skills and foster continuous growth.
• An extra day off to celebrate yourself – enjoy an additional day to relax and celebrate your birthday.

Ready to take the first step? Apply now and be part of our next generation of leaders!