Product Marketing Executive

Rentavilla4u; Stoke-on-Trent; Hybrid; GBP 40,000 - 50,000

Job description

Product Marketing Executive
Stoke on Trent – Hybrid working arrangements but must be local to the office.
Permanent, full time (35 hours per week Monday – Friday) up to £50,000 depending on experience.

About the Company
Our client is a leading organisation formed over 20 years ago and provides a range of digital software solutions to a specialist industry sector. Award-winning and has a strong market share within their sector. As part of the business model, they also operate a marketing agency specialising in PPC / SEO and digital marketing for their clients.

Role Overview
Due to continued growth and development within their strategic plans, they are looking to expand with an additional Product Marketing Executive.

As Product Marketing Executive, your role is to thoroughly understand the existing products and new launches to deliver compelling marketing campaigns to help generate the uptake and interest in the product to achieve forecast goals.

Key Responsibilities

1. Plan and create go-to-marketing strategies for upcoming releases and product refreshes.
2. Create compelling emails to new and existing customers, communicating the release of product launches and their benefits.
3. Support with the collation and distribution of customer-facing product release notes.
4. Build and manage sales packs and literature to support the sales teams with the proposition and positioning of our services.
5. Analyse data to understand the performance benefits that our products deliver to customers, creating compelling case studies and informational pieces to support messaging.

Minimum Requirements

• At least 3 years' experience in a B2B product marketing environment.
• Experience of creating successful go-to-market campaign plans.
• Excellent verbal and written communication skills.
• Good data analysis skills to collate statistics into usable reports and case study data.
• Highly organised and able to manage multiple projects concurrently.
• Comfortable liaising with internal and external stakeholders including customers, third party marketing teams, and industry press.
• Excellent PowerPoint, Word, and Excel skills.
• Ability to understand technical information and translate it into customer-friendly language.

Preferred Qualifications

• Experience of marketing SaaS products.
• Design experience (including Photoshop, InDesign, Canva or equivalents).
• Understanding of the automotive industry – particularly used car dealerships.
• Experience of using Zoho.
• Experience of using Mail Chimp.

Benefits
In return, the company offers a relaxed but supportive working environment, hybrid working options, and a culture that would make you want to work from their office! Values-driven organisation that cannot praise enough, and the management often treats the whole office to lunch! Competitive salaries, enhanced holiday packages, medical plans, and endless training and development opportunities!

This is an incredible opportunity for anyone looking to join a fantastic, values-based employer who genuinely cares about their people. To find out more information, call Safer Hand Solutions and ask for Jo Glover, or apply today to be considered for the role. Please note, Safer Hand Solutions are acting as an employment agency on behalf of a client and by applying you agree to register with us and for us to hold your details on file. Due to the volume of applications, we will only contact applicants who have been successfully shortlisted, but may contact you regarding any other suitable vacancies.