Principal Online Content Specialist

TN United Kingdom; United Kingdom; Hybrid; GBP 40,000 - 80,000

Job description

Social network you want to login/join with:

Client:

Gen

Location:

United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

040048d651f0

Job Views:

106

Posted:

16.03.2025

Expiry Date:

30.04.2025

Job Description:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come.

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

About the role & team:

We’re an organic content team looking for a highly skilled, native English-speaking Content Manager with a strong attention to editorial detail, a passion for data and technology, and a sharp business sense. The ideal candidate is a professional editor with a track record of creating and managing performance-driven blog content and a keen interest in SEO and user-growth strategies. Join our dynamic, global SEO team and play a crucial role in expanding our online presence in the US.

Excelling in this position requires thriving in a collaborative environment, working closely across different time zones with copywriters, editors, SEO experts, data analysts, designers, publishing specialists, external agencies, and more. This is a hybrid role based in the Czech Republic or London, with flexibility to work remotely, but requires some in-person collaboration at our Prague headquarters, Brno office, or London office.

What You Will Do in This Role

1. Manage and execute the Acquisition content strategy for our industry-leading consumer blog and deliver outstanding editorial quality to our US audience.
2. Plan and oversee the editorial calendar to ensure smooth publishing processes that support our website, brand, and audiences.
3. Collaborate with our expert editorial team to create impactful and engaging long-form content seen by millions of people around the world.
4. Edit, review, and publish articles about identity protection, financial wellness, online scams, digital security, and related topics to help people safely navigate their digital lives.
5. Help lead a team of freelance copywriters, coordinating content planning and execution, and assisting with budgeting and related tasks.
6. Closely monitor and optimize the performance of all content to deliver against challenging traffic, engagement, and conversion targets.
7. Work cross-functionally with copywriters, marketing and product managers, subject-matter experts, SEO specialists, designers, developers, and technical teams to ensure impeccable content that supports our product roadmap.
8. Continually learn and refine techniques for gauging the needs and preferences of our US audience, and for planning and delivering content that matches that.
9. Help solidify our brand as an industry-leading and highly trusted source.

What You’ll Need to be Successful in this Role

1. Bachelor’s degree in journalism, English, communications, marketing, or a related field.
2. 5+ years of experience as a digital copywriter or content manager, with proven ability to write engaging, long-form “performance” content that drives web traffic and conversions (user acquisition, lead generation, sales).
3. 3+ years of experience working with a team of writers and editors, while helping to manage an editorial calendar and coordinate content production with multiple stakeholders under tight deadlines.
4. Professional editorial experience, with superb proofreading and copy-editing skills and a meticulous attention to accuracy.
5. Successful track record of managing editorial projects from inception to completion.
6. Ability to lead, motivate, and develop writers.
7. Experience writing and editing content about technology, with expertise in some of the following areas: identity protection, financial wellness, scams, online security and privacy, and SaaS.
8. Journalism background and/or the ability to quickly research complex subjects, synthesize new information, and write clearly, concisely, and accurately about a variety of topics for a general audience.
9. Proficiency using web analytics tools (like Google Analytics and Google Search Console) to evaluate content performance and suggest actionable improvements.
10. Knowledge of (or a strong desire to learn about) fundamental SEO principles and how to optimize web content for maximum organic search visibility.
11. Familiarity with conversion-rate optimization (CRO) techniques and a passion for testing new ways to improve content performance.
12. Ability to use a CMS to edit and publish content independently.
13. Positive, can-do attitude with a flexible, committed approach to work.
14. Detail-oriented, organized, results-driven, and able to work independently with only directional supervision.
15. Native English speaker, preferably American English.

What We Can Offer:

1. Be part of a high-performance SEO and content team at a major global tech company, working together toward common goals.
2. Unlimited PTO (paid time off), flexible working hours & home office.
3. The chance to join a major global tech company listed on the S&P 500.
4. Opportunity to learn and work with the best in the Digital Security industry.
5. Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
6. Tuition reimbursement for job-related courses.
7. Sustainable home improvement bonus.
8. Mac/Windows laptop and more.

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicants should be eligible for any required authorizations from the U.S. Government.