PR and Content Manager - Digital Assets (Contract)

PR and Content Manager - Digital Assets (Contract)

Job Description: PR and Content Manager – The Crypto Collective (Contract)

The Crypto Collective is seeking a dynamic and skilled PR and Content Manager to join our team. The ideal candidate will have 5-10 years of experience in public relations and content creation, ideally with experience within the crypto, blockchain, and digital asset sector.

About The Crypto Collective:

At The Crypto Collective, we are focused on the Institutional Digital Assets ecosystem. We work with a multitude of clients, from cutting-edge fintech and crypto-native companies to traditional funds and asset managers who have more recently entered the space. The business has two core pillars: a hybrid PR and Marketing consultancy, alongside a Strategic Advisory pillar. Our goal is to amplify the voices of our clients, helping them gain visibility, grow their brand awareness, and drive their business forward in an ever-evolving market.

We don’t look and feel like other PR and marketing agencies. We choose to work with a select group of clients, which allows us to truly embed ourselves within their teams. This hands-on approach means you'll become deeply familiar with each client’s business, culture, and objectives, helping you deliver tailored strategies that make a real impact.

If you’re a PR professional with a passion for the digital assets space and want to work with leading companies in the industry, we would love to hear from you.

Key Responsibilities:

1. Media Relations: Secure media interviews and profiling opportunities for client executives at relevant industry conferences, podcasts, broadcast outlets, and trade media.
2. Thought Leadership: Identify, draft, and pitch thought leadership content on behalf of clients, positioning them as leaders in the crypto and blockchain space.
3. Reactive Media Commentary: Monitor industry trends and media narratives, and pitch timely, relevant commentary to media outlets.
4. Media Briefs: Prepare comprehensive media briefs for client executives ahead of interviews and speaking engagements.
5. Proprietary Data & Press Releases: Assist in exploring opportunities to commission proprietary data, crafting media angles, writing press releases, and supporting pitching efforts to relevant outlets.
6. Media List Development: Build and maintain targeted media lists, leveraging tools such as Cision to ensure outreach to appropriate journalists and outlets within the crypto and blockchain industries.

Content Creation & Management

1. Newsletter Support: Help create and compile content for client newsletters, including drafting and editing news recaps and technical topics provided by the in-house team.
2. Blog Development: Assist with the creation and editing of blog content, transforming technical material into accessible language for broader audiences.
3. Content Repurposing: Support the repurposing of content for various channels, such as drafting LinkedIn posts and other social media content based on newly released blog articles, press releases, or industry updates.
4. Content Design: Brief the in-house designer on required design material for clients.
5. Collaborate with clients to identify key media themes, messaging, and talking points relevant to their business. Work closely with internal teams and clients to ensure consistency in messaging and content output across all PR and marketing materials.

Requirements:

• Minimum 5 years of experience in PR and content management, with a strong focus on the crypto, blockchain, or fintech industries.
• Writing Skills: Excellent written and verbal communication skills with the ability to distill complex topics into clear, compelling content.
• Media Relations Expertise: Proven experience securing media coverage and building relationships with journalists, particularly within the crypto, blockchain, and tech sectors.
• Content Strategy: Ability to create and implement content strategies that align with clients' business goals.
• Proactive & Detail-Oriented: Strong organisational skills and the ability to manage multiple projects simultaneously while maintaining attention to detail.
• Familiarity with PR Tools: Experience using PR tools like Cision, Meltwater, or similar platforms for media outreach, list building, and tracking.
• Preference for those based in the UK, however candidates applying from the European Union will also be considered.

The perks:

• Flexible hours, 100% remote working culture.
• Inspiring, entrepreneurial environment with an ambitious vision for the future.
• Supportive and approachable team of highly experienced individuals who have worked for some of the world’s most successful brands across the Web3, TradFi and Fintech ecosystem.
• An opportunity to work for a company that feels more like a boutique consultancy as opposed to a run of the mill agency.

Seniority level: Mid-Senior level

Employment type: Contract

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Business Consulting and Services